The Weak Shop Opens to Revitalize Energy-Lacking Consumers

    
    Flagship store opens in the heart of Vancouver with products to help
    those feeling weak
    

VANCOUVER, Oct. 14 /CNW/ - The Weak Shop today announced the grand opening of its flagship store in Vancouver. The world's first store dedicated to providing individuals who are feeling a little weaker than normal with the latest products and accessories to lead revitalized lives. The grand opening will take place on Thursday, October 15th at 11:00 a.m. at 1062 Granville Street. The online store launched in September 2009 and is available at www.TheWeakShop.com.

The Weak Shop is a one-stop shop for products that will help people who are feeling weaker than normal. When you are feeling too tired to stand, Chair Pants give you the ability to sit anywhere. The comfortable polypropylene seat can easily attach to any pair of pants. When working out is too tough, the Downhill Treadmill Converter (DTC) will make running easier. Patented DTC blocks are made from recycled plastic and are designed to slope at multiple angles, gentle or steep, so they can be adjusted according to level of weakness. When cutting your food with a knife and fork takes too much energy, the Food Lift will help get your favourite food from the table to your mouth with the flick of a switch. The entire product line will be available for consumers to experience for themselves during the grand opening at The Weak Shop showroom.

The Weak Shop is a sub-brand created by the BC Dairy Foundation (BCDF). "We have done an extensive amount of research to understand how we can help people who are experiencing weakness in their everyday lives," said Liz Gurszky, director of market development and communication, BC Dairy Foundation. "The Weak Shop gives us the opportunity to provide consumers with innovative products that will help them with day-to-day activities. It also provides a platform to show young people the short-term benefits of drinking milk. We want young people to realize the benefits that drinking milk provides people with energy."

BCDF created The Weak Shop in partnership with Rob Johnston, an award-winning industrial designer. To advance future innovation, The Weak Shop has asked consumers to submit ideas that could be developed and added to The Weak Shop product line. All entries will be entered into a contest to win a Mac Book Pro with Adobe Creative Suite. A prototype of the winning invention will be created by Rob Johnston. To enter visit www.TheWeakShop.com/contest.html.

The proceeds of all product sales from The Weak Shop will go directly to KidSport BC, a community based sport-funding program that provides grants for children to participate in a sport.

About The Weak Shop

The Weak Shop's mission is to use innovation and the latest technology to help people who are feeling weaker than normal. The Shop strives to be a household name for weak related products - just as soon as their factory workers have the energy to manufacture them. For more information on the store or to view products, please visit our website: www.theweakshop.com.

About BC Dairy Foundation

BC Dairy Foundation (www.bcdairyfoundation.ca) is a not-for-profit organization with the mandate of increasing consumption of milk in British Columbia. Since 1974, the Foundation has developed and delivered leading edge nutrition education programs for many thousands of school children. In addition, the Foundation promotes the consumption of fluid milk and cream. The Foundation is funded by the dairy producers of British Columbia.

About KidSport BC

KidSport(TM) was established in 1993 by Sport BC. KidSport(TM) is a community based sport-funding program that provides grants for children ages 6 - 18 to participate in a sport season of their choice. There are now 28 community chapters in BC and 177 chapters across Canada. KidSport(TM) works to fulfill its mission of eliminating the financial barriers to sport participation, 'So ALL Kids Can Play!' For more information please visit www.kidsport.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE THE WEAK SHOP

For further information: For further information: images, or interviews, please contact: Jo-Anne Stayner, Smak, joanne@smak.ca, (604) 603-0657

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THE WEAK SHOP

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