MONACO, May 24, 2013 /CNW/ - Ferrari and Veuve Clicquot have forged an
alliance, promising an exceptional partnership at the international
level and exciting projects to come. The link between these two iconic
brands needs no justification beyond a common destiny.
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Both these names enjoy a world-renowned reputation, first and foremost:
as Ferrari is the undisputed icon in car industry and motor racing,
Veuve Clicquot is a mythical legend in the champagne world. As well,
they are also both universally praised for their modern approach,
foresight for the future, and for their lifelong quest for excellence -
always grounded firmly in tradition. The two daring, highly innovative
brands are deeply rooted in their histories, and both have had
extraordinary leaders at the helm.
Firstly, the great Champagne House founded in 1772; history was made in
1805 when it was audaciously taken on by Madame Clicquot Ponsardin.
This pioneer of her time, widowed at the young age of 27, succeeded in
imposing her personal vision on a male-dominated world through her
courage, determination, and imagination - to resounding success.
Nicknamed "La Grande Dame de la Champagne", her leadership foreshadowed
today's modernity. The inspirational strength of her character would
later be incarnated in her intrepid great-granddaughter, the Duchess
d'Uzès - as she was the first woman in France to receive her driving
licence and drive racing cars! This modern, inspired, bold approach has
endowed the House champagnes to sparkle with the exclusive nature that
embodies the name of Clicquot.
Another splendid name of original notoriety is that of Ferrari, the
Italian car brand of legend founded in 1947. Heralded as the most
prestigious car in the world, it has long worn the crown of success on
the road and international circuits alike. As a luxury car
manufacturer, Ferrari quickly became a benchmark for the world in both
technology and design.
Jean-Marc Lacave, President of Veuve Clicquot Ponsardin has declared:
"Veuve Clicquot is proud to become the event partner of Ferrari and is
looking forward to share its excellence and 'Art de Vivre' throughout
Such strong personalities, touting an inspirational pedigree, created
two international successes based on common values. With an
unquestioned expertise in their respective domains, they historically
pursued a never-ending quest for performance, for high standards,
creativity, and boldness. This envisioned world was founded on certain
ideals - it instilled an art of living and a preferred taste for the
unique and the exceptional.
Today's art of living embraces a passion for the beautiful; to see life
in red and yellow is to enjoy the premium world of Veuve Clicquot,
constantly accompanying and setting today's trends.
The ambitious partnership between Clicquot and Ferrari is proud to
announce planned global events to celebrate their alliance in all major
markets. This year we will see the 2 prestigious brands side by side at
mythical classic car events well as Ferrari new model launch and racing
shows around the world. Naturally, new "lifestyle events" will be
created, and special joint ventures will also cause a sparkling social
stir. Coming soon, the pair's design team are innovating extraordinary
and celebratory new creations.
The Ferrari Chairman Luca di Montezemolo has declared: "Ferrari chooses
its partners exclusively among leading companies, and Veuve Clicquot is
with certainty a brand of excellence in the special Champagne World."
The Ferrari-Veuve Clicquot story has only just begun to be told.
Celebrating Ferrari Formula 1 Grand Prix wins in China and Barcelona,
the 2 prestigious brands will continue to show their passion at the
prestigious Monaco Grand Prix this week-end.
SOURCE: Veuve Clicquot Ponsardin
For further information:
Veuve Clicquot Ponsardin contact : Aymeric Sancerre, +33-1-58-97-68-52, firstname.lastname@example.org