The UNCLE BEN'S® brand serves up new RICE & GRAINS and hits the road with nine Canadian food trucks

Launch kicks off with three Food Truck Challenges in Montreal, Toronto, and Vancouver

TORONTO, May 24, 2016 /CNW/ - Today, the UNCLE BEN'S® brand launches its newest Canadian offering, Rice & Grains, which combines rice with ancient grains, like quinoa and couscous, and pairs it with delicious flavours the whole family will love. To celebrate the launch, the brand is hosting three Food Truck Challenges, in Toronto, Montreal and Vancouver. In each city, three food trucks have been challenged to create the most delicious recipe using an UNCLE BEN'S® Rice & Grains product.

"Our team is always looking for ways to create gourmet flavours everyone can enjoy, and Rice & Grains has been a strong addition," says Nate Turnbull, Head Chef – Street Division of participating food truck The Food Dudes. "Canadians will be able to get creative in the kitchen with this product, just like we did with our recipe. We're excited about serving it up at the event with our fellow Toronto food trucks, letting Canadians decide who cooked it best."

Visitors at each event will get to try each dish and vote for their favourite, helping choose the winning recipe that will travel across the country this summer on the Official UNCLE BEN'S® Rice & Grains Food Truck. Visitors will also go home with copies of the recipes so they can try them at home.

The schedule of events with participating food trucks are as follows:


Montreal – May 26

Vancouver – June 7

Toronto – June 9

Cathédrale Marie-Reine-du-Monde

Queen Elizabeth Theatre

Yonge and Dundas Square

"UNCLE BEN'S® Rice & Grains product tastes great and is convenient, just like food from food trucks," said Kyle Lyons, Segment Director for the UNCLE BEN'S® brand. "We knew we could get creative with introducing a product as unique as Rice & Grains to Canadians. The events happening in three of Canada's biggest cities, with some of the best food trucks in the country, really help bring that to the table.  The impressive recipes from the food trucks are the perfect example of how approachable cooking becomes when you have an easy to prepare, but also delicious product like Rice & Grains."  

The UNCLE BEN'S® Rice & Grains product comes in seven flavours:

  • Brown Rice & Quinoa – Roasted Red Pepper
  • Basmati Medley – Savory Herb
  • 5 Grain Blend – Savory Quinoa Pilaf
  • Brown Rice Medley – Roasted Garlic and Herb
  • Spicy Wholegrain & Quinoa – With Chili
  • Wholegrain & Wild – Garden Herb
  • Wholegrain & Quinoa – Garlic Flavour

The Official UNCLE BEN'S® Rice & Grains Food Truck will be visiting Canadian events throughout the summer, including the Canadian National Exhibition, Northwest Roundup, and The Vancouver International Jazz Festival.

For all the food truck recipes and to see where the Official UNCLE BEN'S® Rice & Grains Food Truck will be visiting this summer, visit UncleBens.ca.

About UNCLE BEN'S®

Mars Canada is a subsidiary of Mars, Incorporated, a private family-owned business. In Canada, Mars was established in late 1940s and is known for some of the Canada's best-loved brands, including M&M'S®, PEDIGREE®, SNICKERS®, PEDIGREE®,  ROYAL CANIN®, WHISKAS®, EXCEL® and UNCLE BEN'S®. Mars in Canada comprises four business segments: Food, Chocolate, Wrigely and Petcare. More than 1200 associates across the country are united by the company's Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. Mars Canada is one of Canada's Top 100 Employers. For more information, visit http://www.mars.com/canada/en.

SOURCE UNCLE BEN'S® Canada

For further information: Bri Bijman, 416-645-8193, brianna.bijman@fleishman.ca

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UNCLE BEN'S® Canada

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