The Toy Movement's mission of goodwill reaches Mexico

TORONTO, Nov. 17, 2015 /CNW/ - Today, The Toy Movement will recognize its first anniversary by delivering toys to children in Mexico. The global initiative, led by Spin Master Corp., provides toys to disadvantaged and displaced children around the world with the hope of bringing inspiration, imagination and joy to children through play.


The Toy Movement was founded in December 2014 by Co-Chief Executive Officer, Ronnen Harary and Ben Gadbois, President and COO, of Spin Master Corp. To date, the organization has delivered more than 30,000 toys globally.

"There is something intangible and magical when a child discovers a toy," said Ronnen Harary. "Despite the difficult circumstances these children find themselves in, we want to find a small way to give them the opportunity to play, learn and grow – something every child deserves." 

In Mexico, The Toy Movement is supported on the ground by TECMA Group. Its employees have volunteered their time to facilitate the wrapping and delivery of 3,500 toys to students, aged 6-12, at seven schools in Juarez, Mexico. Delivery to the first three schools begins today and will be followed deliveries to four more schools in mid-December.

"It is always encouraging to see great companies and people come together to help children living in extreme poverty or conflict areas. Every little thing that we can do to bring them happiness matters," said Ben Gadbois. "We are thankful to everyone who has given their time and resources to our first ever Mexican mission."

Alan Russell, CEO and Chairman of TECMA Group added, "We are delighted to partner with The Toy Movement and Spin Master to make a difference in children's lives. Our employees have rallied behind this mission and we hope this will be the first of many we will undertake together."

Nickelodeon is supporting the mission as a media partner and will feature The Toy Movement as part of its upcoming HALO Awards.

The Mexico mission is the first of three upcoming activations for The Toy Movement. For more information on the organization and to view a video of the December 2014 visit to Jordan, please visit        

About The Toy Movement

The Toy Movement is a Spin Master led, global initiative to ensure that all children have the opportunity to be a child and to be inspired through play. Formed in December 2014, The Toy Movement's mission is simple: to deliver inspiration, imagination, and joy to children living in troubled parts of the world. The Toy Movement aims to show these children that they are not alone, that they are not forgotten, and that they deserve to play, learn, and grow – as all children should. Learn more at

About Spin Master Corp.

Spin Master (TSX:TOY) is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Bakugan, Air Hogs®, Spin Master Games™ and the 2015 Toy of the Year, Zoomer™ Dino. Since 2005, Spin Master has received 58 TIA Toy of The Year (TOTY) nominations with 14 wins across a variety of product categories. Spin Master has been recognized with 11 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced five television series, including 2007 hit series Bakugan Battle Brawlers™ and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 850 people globally with offices in Canada, United States, France, Italy, United Kingdom, Slovakia, Germany, Holland, Mexico, China, Hong Kong and Japan.

SOURCE Spin Master

Image with caption: "The Toy Movement logo (CNW Group/Spin Master)". Image available at:

For further information: Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd., 416-768-5295 (mobile),

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