TVA Sports was the most watched sports channel in Quebec this spring
From January to June, TVA Sports increased its market share by nearly
Peaking at up to 2.5 million viewers during Montreal Canadiens' games
Up to 969,000 viewers watched the Blackhawks' victory on TVA Sports
MONTREAL, June 18, 2015 /CNW Telbec/ - TVA Sports is extremely proud of its first results from the Stanley Cup playoffs
as the National Hockey League's exclusive Francophone broadcaster until
2026. In the last two months, TVA Sports smashed ratings records with
its presentation of the 89 games played by 16 NHL teams trying to get
their hands on the most coveted trophy, making it the most watched sports channel in Quebec, across all sports networks, between April 15 and June 14. In addition,
from January to June, the channel has earned market shares of 3.5%, an increase of almost 400% compared to the same period in 2014.
Quebec rocked to the rhythm of the series
Montreal Canadiens' games experienced unprecedented success. During the
12 playoff games, an average of 1,577,000 fans gathered to follow the
Montreal team, reaching audience peaks of up to 2.5 million, for a
market share of 49.1%.
During the Stanley Cup final between the Chicago Blackhawks and the
Tampa Bay Lightning, an average of 502,000 fans gathered for each game,
reaching a peak of 969,000 viewers for the final game on Monday,
earning TVA Sports a market share of 23%.
"For a first year of broadcasting NHL games, our results are clearly
beyond our expectations. TVA Sports is extremely proud of the product
quality offered by our on-air teams and on our digital platforms," said
Serge Fortin, Vice President, TVA Sports. "We have made every effort to
offer fans the best hockey broadcasts and we are very pleased that they
have adopted TVA Sports. The audience sizes and subscription increases
demonstrate our channel's popularity. This is just the beginning and we
are already hard at work preparing for next season."
Fans' destination before and after games
Dave Morissette en direct was the number one post-game show during the playoffs, averaging 332,000 viewers after Montreal Canadiens
games. TVA Sports also innovated with the pregame Destination Stanley Cup, which attracted an average of 170,000 viewers for Montreal Canadiens'
games. Also, TVA Sports has announced that the show will return for the
playoffs next spring.
A multiplatform offering that gave users everything and more
The TVA Sports Website has taken advantage of the NHL playoffs to
confirm its place in the Quebec's digital world. Setting records in
terms of visits, unique visitors and page views, it is clear that the TVAsports.ca offer has delighted hockey fans across the province. An impressive
total of nearly 11 million hits were registered on the Website for the
series. Plus, nearly 3 million video capsules were viewed from April 15
to June 15.
TVA Sports and TVA Sports Hockey mobile applications also benefited from
the Stanley Cup playoffs, breaking usage records. With more than
250,000 downloads since its launch in October 2014, it is clear that
TVA Sports mobile applications are now entrenched in the lives of
sports fans who don't want to miss any of the action, no matter where
SOURCE TVA Sports
For further information:
TVA Group | Audrey St-Pierre | 514 598-2902