Largest multi-day walk for women's cancers in North America will create
a first-of-a-kind experience for the 11th annual event and funds raised will support Personalized Cancer
Medicine, including research, treatment advances and survivorship
programs for all women's cancers at Princess Margaret Cancer Centre
TORONTO, Sept. 9, 2012 /CNW/ - The Shoppers Drug Mart Weekend to End
Women's Cancers announced the Rogers Centre, home of the Toronto Blue
Jays, will be the host venue for the 11th annual Weekend event, set for September 7th and 8th of next year. The Princess Margaret shared news of the unique venue
selection throughout the 2012 Weekend, which drew 4,590 participants to
raise $10 million for The Campbell Family Cancer Research Institute at
The Princess Margaret.
"We are absolutely thrilled the Rogers Centre has generously offered to
host our 11th annual Shopper's Drug Mart Weekend To End Women's Cancers," said Paul
Alofs, President and CEO of The Princess Margaret Hospital Foundation.
"This fantastic opportunity is thanks to the most generous support of
the Rogers Centre, the Toronto Blue Jays, the Rogers family and Paul
Beeston, Chief Executive Officer and President of the Toronto Blue Jays
Baseball Club and Rogers Centre. Each year we create an unforgettable
event experience for our Weekend Walkers, who work tirelessly all year
long to raise money, secure donations, plan fundraising events and
recruit participants all in support of our mission at The Princess
Margaret, to end cancer in our lifetime. Being at the Rogers Centre is
going to make our 2013 event very special and it is the perfect way to
take The Weekend into its next decade," Alofs added.
The Princess Margaret plans to hold the opening ceremonies, overnight
camp and closing ceremonies at the Rogers Centre on the playing field,
under the retractable dome and says there are plans for a new 60 km
route through downtown Toronto, along the Lake Ontario waterfront and
through several neighbourhoods to be released next year.
"For ten years now, I have walked in the Weekend here in Toronto, and
each year the experience gets bigger and better," said Gina Pace from
Toronto, who underwent breast cancer treatment at the Princess Margaret
"For me, the Weekend is personal because I have overcome breast cancer
twice now. The Weekend is great because nearly everyone here is
dealing with cancer supporting someone with cancer. Activities over
The Weekend like the Friday Night Pre-Party or Saturday Evening Camp
dinner enable us walkers to meet others with similar situations,
converse, give comfort and be inspired, all while having some fun along
the way. And now, to have such a massive and iconic venue like the
Rogers Centre for next year speaks to just how large The Weekend has
become. I'm so excited and will be registering for 2013," Pace added.
Alofs said over 31,000 women will be diagnosed with either breast or
gynecologic cancers this year in Canada, and over 8,000 will die from
"The $10 million raised this year will help fund Personalized Cancer
Medicine for all women's cancers, including breast, cervical,
endometrial and ovarian cancers at The Princess Margaret. Personalized
Cancer Medicine allows us to detect cancer earlier, diagnose cancer
more precisely, target cancer without damaging healthy tissue and
support patients and families throughout their journey," Alofs added.
In 10 years, The Weekend has raised over $133 million for The Princess
Margaret, and today, it is the largest multi-day walk for women's
cancers in North America. The annual Weekend brings together
communities of survivors and their supporters who spend months
fundraising and training for the two-day walk.
This year, to commemorate the 10-year anniversary of The Weekend, the
event included an unprecedented line-up of activities, including live
performances by Juno Award-winning Canadian artist Divine Brown at the
first-ever Weekend Pre-Party. Five-time Juno Award winners and Grammy
nominees Glass Tiger and Canada's premiere live disco tribute
show-band, DiscoNation, performed at the Saturday evening camp, where
participants enjoyed premium cuisine prepared and sponsored by Rose
Reisman Catering and The Pickle Barrel. On Sunday, acclaimed tenor and
musical theatre legend, Michael Burgess will perform at the event's
"We put significant thought, care and detail into the planning and
execution of The Weekend so everyone has an enjoyable and unforgettable
experience," says Karen Adams, Director of Strategic Initiatives for
The Princess Margaret Hospital Foundation.
"Most of our participants and their supporters have been affected by
cancer, and giving them a weekend of pampering with massages and hot
showers, inspirational speeches, healthy and nutritious food and
world-class entertainment means they get to have some fun for a few
days. It is our way of honouring their fantastic achievements to help
put an end to cancer," Adams added.
Registration for the 2013 Weekend opened on Saturday as Alofs addressed
participants and announced that the 11th annual event will be held on September 7th and 8th of next year.
"We encourage everyone to join us next year for the 2013 Shoppers Drug
Mart Weekend to End Women's Cancers. Registration is now open, so
please visit www.endcancer.ca or call 416-815-9255 to register today," Alofs added as thousands of participants cheered.
For more information or to register visit www.endcancer.ca or call 416-815-9255.
About Princess Margaret Cancer Centre - CLICK HERE
About The Campbell Family Cancer Research Institute at Princess Margaret
Cancer Centre - CLICK HERE
About The Princess Margaret Hospital Foundation - CLICK HERE
SOURCE: WEWC/RTCC/UA events c/o CauseForce
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