Paul Alofs, President & CEO of Princess Margaret Cancer Foundation
shared highly-anticipated event details on 4th annual National "Wear It Pink Day"
TORONTO, Jan. 23, 2013 /CNW/ - The Shoppers Drug Mart Weekend To End
Women's Cancers released highly-anticipated event details citing Rogers
Centre as the 2013 start, finish and over-night camp venue, before
unveiling news of a new 60km route through Toronto's iconic cultural
districts on 4th annual National "Wear It Pink Day." The announcement is part of a
broader effort by The Toronto Weekend and The Princess Margaret Cancer
Foundation to create an unprecedented event experience for the 11th consecutive year.
"2013 kicks off a new decade for The Shoppers Drug Mart Weekend To End
Women's Cancers, and marks our 11-year anniversary holding this
extraordinary event," said Paul Alofs, President & CEO of The Princess
Margaret Cancer Foundation, beneficiary of The Toronto Weekend.
"As part of our effort to create an unforgettable experience and take
The Weekend event experience to an entirely new level, we're thrilled
to announce our 2013 Weekend walkers will truly feel like champions as
they start and finish two days of walking to cheering crowds, pumping
music and festivities at Rogers Centre. In addition, we're setting up
our entire camp and tent city on the field at Rogers Centre, which
means in addition to enjoying hot showers, world-class cuisine and
thrilling entertainment The Weekend has become known for, our walkers
will have an unprecedented opportunity to actually sleep on the field
in one of the most dynamic sports and entertainment centres in the
world," Alofs added.
In 10 years, The Toronto Weekend raised over $133 million for breast and
gynecologic cancer research, treatment and survivorship programs at
Princess Margaret Cancer Centre, making it the largest multi-day walk
for women's cancers in North America. The annual event brings together
communities of cancer survivors and their supporters who spend months
fundraising and training for the two-day walk.
"Eleven years ago, I stood on stage and shared my cancer story at the
CNE during the closing ceremonies for the first ever Weekend to End
Breast Cancer," said Gina Pace, an 11-year-walker from Toronto.
"I was diagnosed with thyroid cancer and breast cancer during my first
year of marriage at the age of 32, and received excellent care from my
incredible doctors at The Princess Margaret. Since then, I've walked
in every Weekend event held here in Toronto, and will continue to walk
for as long as I can. I find it to be an incredibly moving and
gratifying experience, and one that seems to get better and better each
year," Pace added.
Alofs acknowledges incredible advancements made in 10 years for
research, treatment, care and prevention programs for all women's
cancers thanks to The Weekend, and says there is much more to be done
to help advance Personalized Cancer Medicine through The Princess
Margaret Cancer Centre.
"Funds raised through The Weekend support our Billion Dollar Challenge,
a 5-year initiative announced in 2012 to help The Princess Margaret
Centre lead the way in Personalized Cancer Medicine. Personalized
cancer medicine is made up of four pillars: to Detect cancer earlier,
diagnose cancer more precisely, target treatment for each patient and
support patients and their families through the cancer journey," Alofs
In addition, Weekend funds enable The Princess Margaret to attract and
retain world-leading scientists such as Dr. Tak Mak and his team of
more than 130 researchers and scientists at The Campbell Family Cancer
Research Institute; and provided the initial funding needed to pilot
The Gattuso Rapid Diagnostic Centre, a ground-breaking centre at The
Princess Margaret where patients can receive their assessment, breast
cancer diagnosis and treatment plan in 24 hours. The centre sees over
1,500 patients annually.
"Women who are referred to the centre by their family physician can have
a physical, a mammogram, an ultrasound, even a tissue biopsy; and then
get the results from a surgeon, all within 24 hours," said Alofs.
"Until recently, this process would take several weeks, and in some
cases, months," Alofs added.
Alofs says each year, they put significant thought, care and detail into
the planning and execution of The Weekend's event activities, and they
aim to make the experience more dynamic than the year before.
"The Rogers Centre as a venue offers an entirely new experience and vibe
as we kick-off The Toronto Weekend in 2013 and we are most thankful to
the Rogers Centre, the Toronto Blue Jays, the Rogers family and Paul
Beeston, Chief Executive Officer and President of the Toronto Blue Jays
for their generous support sponsoring our event. In addition, the
all-new route, 60km over two days, will take our walkers along the
beautiful waterfront and through many of the diverse and cultural
neighbourhoods of Toronto. Our participants will find they are
literally discovering the world, right here in our own backyard and we
invite all of Ontario to join us," Alofs added.
Participants can register for the 2013 Shopper's Drug Mart Weekend To
End Women's Cancers at www.endcancer.ca or by calling (416) 815-9255. The 2013 Toronto Weekend will be held on September 7th and 8th of this year.
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SOURCE: WEWC/RTCC/UA events c/o CauseForce
For further information:
Senior Communications Manager, The Weekend To End Women's Cancers