The Score to Provide Unprecedented Coverage in Canada of NCAA(R) March
Madness(R)

In-depth coverage of all the on- and off-court action available on The Score, theScore.com, ScoreMobile, Hardcore Sports Radio and on select broadcast partners across Canada

TORONTO, March 16 /CNW/ - It's back! Score Media Inc. (TSX: SCR) today announces, once again, that it is the exclusive Canadian rights holder of all 64 games of the NCAA Division I Men's Basketball tournament, running from March 16th - April 5th. All of the excitement from the 65 team championship will be available on The Score Television Network, with NCAA March Madness highlights and coverage on theScore.com, ScoreMobile and The Score's Hardcore Sports Radio (HSR) SIRIUS Channel 98. And, if that's not enough, the NCAA Division I Men's Basketball Championship will also be available on Rogers On Demand, Shaw Video on Demand and SUN TV.

"For three weeks straight, fans will be hooked on NCAA March Madness and we'll be right there guiding them through it all whether it be on The Score Television Network, ScoreMobile, HSR or theScore.com," says John Levy, Chairman & CEO, Score Media Inc. "With coverage also available on demand through Rogers and Shaw and on SUN TV, we are committed to giving NCAA fans every second of nail-biting action wherever they may be."

Highlights of The Score's 2010 NCAA Division I Men's Basketball tournament coverage includes:

    
    -   Over 70 hours of tournament excitement hosted by The Score's own Tim
        Micallef
    -   Game analysis by lead basketball reporter Sherman Hamilton
    -   Final Four(R) coverage from Score personality Sid Seixeiro live from
        Lucas Oil Stadium
    -   Up-to-the-minute scores, stats, video highlights, features and
        comprehensive blog coverage available on www.theScore.com
    -   Instant scores, live blogging and video highlights on The Score's
        leading iPhone and BlackBerry app, ScoreMobile
    -   NCAA-focused editorial, game picks and post game analysis on The
        Score's Hardcore Sports Radio SIRIUS Satellite Channel 98 with
        special reports from March Madness expert and The Morning Jones radio
        host, Bomani Jones
    -   Live updates from The Score's Twitter feed:
        http://twitter.com/the_score
    

"The Score provides tremendous coverage of the NCAA Division I Men's Basketball Championship which provides more exposure for the NCAA games outside the United States," says Greg Shaheen, NCAA Senior Vice President of Division I Men's Basketball and Business Strategies. "The multiplatform approach to its coverage provides NCAA Basketball(R) fans in Canada with immediate access to information about the championship."

The Score's March Madness coverage also includes access to:

    
    -   Shaw Video on Demand - all of the tournament action will be available
        free to Shaw customers with some games available in HD
    -   Rogers On Demand - highlights from Round 1 and full games beginning
        Round 2 through the championship game will be available in both SD
        and HD, free for all Rogers customers on Rogers On Demand, Channel
        100
    -   SUN TV - selected games from the 2nd Round to the championships will
        be available on SUN TV*
    

The home for everything NCAA, The Score will also broadcast Regional Final action from the NCAA Division I Women's Basketball Championship beginning on March 31st and the Women's Final Four(R) and the Championship Game on April 4th and 6th.

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

NCAA, March Madness, Final Four and Women's Final Four are trademarks owned or licensed by the National Collegiate Athletic Association.

* SUN TV-selected games will be available on SUN TV Rogers Cable 15, Rogers Digital 142, Rogers HD 567, Bell TV 213, Bell TV HD 897, Channel 66 in Ottawa & Channel 59 in London

%SEDAR: 00003035E

SOURCE Score Media Inc.

For further information: For further information: Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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Score Media Inc.

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