The Score Launches Enhanced Version of ScoreMobile for BlackBerry Smartphones

    
    NFL and NCAA football stats, calendar feature and performance
    enhancements among mobile application developments
    

TORONTO, Sept. 15 /CNW/ - Score Media Inc. (TSX: SCR) today announced the launch of version 1.2 of its leading mobile application, ScoreMobile, for BlackBerry(R) smartphones. With the fall sports season just under way, ScoreMobile launches the enhanced version with hardcore sports fans in mind. Now ScoreMobile provides a much better user experience with the addition of customizable content, game reminder features, and optimized navigation and display functions.

    
    Enhancements to the leading sports application include:

    -   Tracking of Favourite Leagues - users will be able to manage which
        sports they choose to see and hide on their device making tracking
        and staying up to date on their favourite teams easier than ever
        before
    -   Addition of Game Reminders - with two quick clicks, users will be
        able to add a game to their BlackBerry(R) Calendar so favourite games
        will never be missed
    -   Optimization of Navigation and Display - users can now take advantage
        of speedier data display and simplified navigation
    

In addition to NFL and NCAA football stats, UEFA Champions League soccer has also been added to version 1.2 of ScoreMobile giving both dedicated football fans as well as international soccer fans access to the stats and scores they crave on their BlackBerry smartphones.

"ScoreMobile is among the most highly rated and most popular sports applications on the market and demand for it is increasing exponentially with BlackBerry users," says Dale Fallon, Director, Mobile, Score Media Inc. "With strong uptake in the US, Canada and overseas, The Score is able to provide in-depth, mobile sports content to a diverse group of dedicated sports fans."

ScoreMobile was launched for BlackBerry smartphones in June 2009. Since then numerous leagues, user features and support for various BlackBerry models have been added. Most recently ScoreMobile has been released for the BlackBerry(R) Tour(TM) and BlackBerry(R) Curve(TM) 8520 smartphones.

The ScoreMobile 1.2 application is available on BlackBerry App World(TM) (www.blackberry.com/appworld) or www.theScore.com.

    
    About ScoreMobile
    -----------------
    

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry smartphones, ScoreMobile iPhone Edition, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.'s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

    
    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.
    

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SOURCE Score Media Inc.

For further information: For further information: visit http://www.thescore.com/scoremobile or contact: Sharon Lassman, Director, Communications, Score Media Inc., (416) 738-8949, slassman@scoremedia.com

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