The Score and Gillette "DRAFT" New Sportscasting Talent This Fall

    
    Gillette DRAFTED: The Search for Canada's Next Sportscaster pits
    prospective sportscasters in broadcasting challenges to land dream job
    

TORONTO, Sept. 17 /CNW/ - Score Media Inc. (TSX: SCR) in partnership with Gillette will debut a dynamic new television series this fall, Gillette DRAFTED: The Search for Canada's Next Sportscaster, premiering on September 21st at 11:30 p.m. EDT on The Score. The program will feature a select group of finalists competing for a one-year contract with Score Media to become a multi-platform sportscaster, contributing to The Score, theScore.com and ScoreMobile, plus a one-year spokesperson contract with Gillette.

"DRAFTED represents the first programming of its kind at The Score and reinforces our commitment to creating signature, short form content that differentiates ourselves from the competition," says John Levy, Chairman & CEO, Score Media Inc.

The DRAFTED sportscaster search began in May 2009 and saw live auditions take place in various Canadian cities over the spring and summer. Contestants could also submit audition materials, and both will be featured as part of the television program. The series will see executive producer Derek Snider and the judging panel narrow the field of prospective sportscasters to a final five contestants. The finalists will then compete in a series of elimination-style challenges, culminating in the competition finale and crowning of Canada's Next Sportscaster.

As The Score's program partner, Gillette has a rich sporting history and over 100 years of experience helping guys look and feel their best. Gillette experts and products such as Gillette Fusion(TM) Power Gamer(TM) razor, Gillette Clear Shield Anti-perspirant and Deodorant and Gillette Precision Putty were used to help give the contestants confidence as they tackled new challenges in front of the HD camera.

"Gillette is thrilled to be part of a new series with The Score that tests Canadian sports fans and offers them a chance to step up and compete for the ultimate job," says Chris Laird, Associate Marketing Director, Beauty and Grooming, P&G Canada. "We pride ourselves on delivering world-class experiences and products that have proven performance in every day life. Whether it is success in front of the camera, on the field or in the office, it's important to be confident in how you look and feel. Gillette wishes all the contestants luck."

DRAFTED segments will appear nightly throughout the fall on The Score, tracking the contestants from the early audition process through to the competition finals. Viewers will be able to keep tabs on their favourite budding sportscasters, catch highlights from the regional auditions, enjoy plenty of bloopers featuring DRAFTED contestants and along the way catch their favourite Score personalities doing what they do best. The Score will also be offering full contest coverage at the official DRAFTED site, www.DRAFTED.ca.

"DRAFTED is one of the highest profile partnerships in the history of Score Media and we're pleased that Gillette has been such a significant collaborator on the program," says Levy. "Every department at Score Media has contributed to DRAFTED in one way or another, and we're confident that the program will be a major hit with Canadian sports fans this fall."

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

    
    About P&G Beauty & Grooming
    ---------------------------
    

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R), Head & Shoulders(R), Secret(R), COVERGIRL(R), Aussie(R), Frederic Fekkai(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Clairol Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

SOURCE The Score

For further information: For further information: Score Media: Sharon Lassman, Director, Communications, Score Media Inc., (416) 738-8949, slassman@scoremedia.com; Procter & Gamble Inc.: Pam Baillie, External Relations, (416) 730-4135, baillie.pe@pg.com; Porter Novelli: Michael Margiotta, (416) 422-7161, michael.margiotta@porternovelli.com

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