TORONTO, Dec. 18, 2015 /CNW/ - With a fundraising goal of $21 million, The Salvation Army's Christmas Kettle Campaign has received over $13 million in donations so far this holiday season. The charitable fundraiser runs through Christmas Eve and helps local Salvation Army units provide vulnerable people with basic necessities such as food, clothing, shelter and other provisions. Donations also enable The Salvation Army to offer life-changing programs, such as substance abuse recovery, job and skills training, and education classes, to help people find a way out of poverty.
"The Salvation Army is truly grateful for the generosity of Canadians across the country," says Major Les Marshall, Territorial Secretary for Public Relations and Development. "As we enter into this final weekend before Christmas, we hope that we will see greater support so that we can meet our fundraising goal. Every dollar donated will help The Salvation Army continue its vital work during Christmas and throughout the year."
The annual Christmas Kettle Campaign is The Salvation Army's largest fundraising drive of the year. The Salvation Army's Christmas Kettles are hosted at more than 2,000 locations across Canada thanks to the support of numerous corporate partners, including Loblaw Companies Limited, Walmart Canada, Costco, BC Liquor Stores, LCBO (in Ontario), Canadian Tire, Cadillac Fairview, Metro, Safeway, Save-on-foods, Sobeys and many more, who allow Christmas Kettles to be placed at their stores each year. Throughout the campaign, thousands of kettle workers volunteer their time to staff the Christmas Kettles.
Every donation to a Christmas Kettle remains in the community in which it was given, in order to assist local people in need. Last year, The Salvation Army helped over 1.85 million people in need. More information about the work of The Salvation Army can be found in our Annual Review at: http://www.salvationarmy.ca/annualreview2014-2015/.
Beyond donating to The Salvation Army's physical Christmas Kettles, donations to the 2015 Christmas Campaign can be made at www.FilltheKettle.com,
www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
Supporters can also host their own online kettle and encourage their friends, family, neighbours and coworkers to donate to The Salvation Army. These online kettles can be created at www.FilltheKettle.com.
About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
A list of regional media representatives can be found here: http://www.salvationarmy.ca/prcontacts.
SOURCE The Salvation Army
Image with caption: "With a fundraising goal of $21 million, The Salvation Army's Christmas Kettle Campaign has received over $13 million in donations so far this holiday season (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20151218_C6308_PHOTO_EN_567343.jpg
For further information: John McAlister, National Director of Marketing and Communications, The Salvation Army, 416-467-3186, John_McAlister@can.salvationarmy.org, www.SalvationArmy.ca