The Salvation Army and Krispy Kreme Doughnuts Celebrate National Doughnut Day

Free doughnuts and chance to donate

TORONTO, June 2, 2016 /CNW/ - Get ready for the sweetest day of the year! Today, Krispy Kreme Doughnuts announced a partnership with The Salvation Army that will help celebrate National Doughnut Day. On Friday, June 3, customers will receive a free doughnut of their choice and have an opportunity to donate directly to The Salvation Army at participating shops in Toronto.

"The Salvation Army played a huge role on the frontlines of war and we continue to be on the frontlines of poverty every day in Toronto," says Andrew Burditt, spokesperson for The Salvation Army.  "For generations, The Salvation Army has been known as always being there at the time of greatest need for so many. National Doughnut Day gives us the opportunity to tell this story and to share how we continue to be serve. We are thankful to Krispy Kreme for their dedication and partnership as we work together to build a better community."


Friday, June 3, 2016


10:00 a.m. – 2:00 p.m. – Free Doughnut Tour in Toronto


The Salvation Army Emergency and Disaster Vehicle will be stocked with doughnuts provided by Krispy Kreme and will tour the city of Toronto serving them for free.  Follow us on Facebook and Twitter, @tsatoronto to see where the truck will stop next. 


To bring awareness of the work The Salvation Army is doing to help someone experiencing poverty.  

How to get involved: 

  • Visit us at one of our stops along the tour and share a tasty Krispy Kreme treat. Tour @tsatoronto
  • Post a photo with a doughnut thanking our veterans and Salvation Army volunteers.  Use the following hashtags #nationaldoughnutday, #salvationarmy, #KrispyKreme
  • Make a donation at or call 1-800-SAL-ARMY.


Held annually on the first Friday of June, Doughnut Day was established by The Salvation Army in 1938 to honour The Salvation Army's "Doughnut Lassies," who served the treats to soldiers during World War I. The "Doughnut Lassies" are often credited with popularizing the doughnut in the United States when the troops returned home from war.

Customers are encouraged to donate to The Salvation Army donation stand stationed at participating Krispy Kreme locations. All donations will support the local communities where the donation is made.

"Each year on National Doughnut Day, we encourage our customers to celebrate by coming in to get their favourite doughnut for free, but this year, we wanted to make the celebration even more meaningful," said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. "As founders of National Doughnut Day, The Salvation Army is a natural partner. We're excited to collect funds for the many initiatives they support, especially since all donations will go directly to the local communities."

The Salvation Army celebrated the first National Doughnut Day in Chicago in 1938 to help raise funds during the Great Depression and commemorate the work of the "Doughnut Lassies." The doughnut now serves as a symbol of all the social services The Salvation Army provides to those in need. The Salvation Army still serves doughnuts, in addition to warm, healthy meals and hydration, to those in need during times of disaster.

Below are a few additional facts about the history of National Doughnut Day and the Salvation Army:

  • Approximately 250 Salvation Army volunteers provided assistance to American soldiers in France starting in 1917 during WWI.
  • With limited resources, these treats were fried, only seven at a time. The Salvation Army's Ensign Margaret Sheldon and Adjutant Helen Purviance cleverly thought of frying donuts in soldiers' helmets.
  • Last year, over 1.85 million Canadians received assistance from The Salvation Army
  • Share your favourite moments from National Doughnut Day using #KrispyKreme and #nationaldoughnutday.

About Krispy Kreme Doughnuts, Inc.
Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its fundraising program, which for decades has helped nonprofit organizations raise millions of dollars in needed funds. Krispy Kreme Doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,000 retail shops in 26 countries. Connect with Krispy Kreme Doughnuts at, or on one its many social media channels, including and

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.

When you give to The Salvation Army, you are investing in the future of people in your community who are in greatest need.  News releases, articles and updated information can be found at

SOURCE The Salvation Army - Ontario Central Division

For further information: Andrew Burditt, Divisional Secretary for Public Relations and Development, c) 416-845-8231,,,


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