In recent third-party, side-by-side comparison tests, Class A building
employees prefer Tork Premium Hand Towels
OAKVILLE, ON, July 7, 2014 /CNW/ - SCA, maker of the Tork® brand of Away-from-Home professional hygiene products in North America,
is proud to share the results of independent third-party market
research indicating Tork Premium Hand Towels (Tork MB572, MB574, MB576,
MB578) are preferred by Class A building employees (in the United
States) over select Kimberly Clark and Georgia Pacific products. The
Premium towels, which were introduced last year, are some of the
company's most luxurious high-end hand towels. Featuring a signature
Tork Leaf design, the soft and strong hand towels are designed to match
customer expectations in Class A buildings, fine dining restaurants and
other top-end establishments.
"When managing a Class A building, there are a lot of details to take
care of every day," said Cheryl Rickert, washroom marketing director
for SCA's Away-from-Home Professional Hygiene business in North
America. "We know every impression counts for busy building managers,
and that's why our Premium Hand Towels have become the preferred hand
towel for our customers who demand a superior restroom experience."
In a competitive market, tenants and customers are looking to feel more
at-home with best-in-class solutions. According to Cleaning &
Maintenance Magazine, 60 per cent of facility managers say they receive
restroom complaints from their tenants. In restrooms, where details
matter, Tork Premium Hand Towels can help elevate patrons' experience
and overall impressions. These Tork towels, available in 3- or the
unique 4-panel multifold, provide reliable one-at-a-time dispensing and
are both large and absorbent.
The test compared four of the most elegant and soft Tork Premium hand
towels - MB572, MB574, MB576 and MB578 - to select established
In the side-by-side comparisons, all four Tork Premium towels were
preferred over the tested competitive products for both appearance and
overall preference. Specifically, the research found more Class A
office building employees surveyed prefer the Tork MB572 over the
Kimberly Clark Kleenex® (01500) and Georgia Pacific Signature® (23000),
as well as the Tork MB574 over the Kleenex Scottfold® (13254), Tork
MB578 over the Kleenex Scottfold (13253), and the Tork MB576 over
Georgia Pacific BigFold® (20887).
Other Test Highlights
87% of Class A building employees surveyed prefer the Appearance of the
Tork MB572 over the KC 01500.
More Class A building employees surveyed prefer the Hand feel of the
Tork MB572 over the Georgia Pacific 23000.
More Class A building employees surveyed prefer the Absorbency of the
Tork MB576 over the Georgia Pacific Big Fold 20887.
67% of Class A building employees surveyed prefer the Hand feel of the
Tork MB578 over the KC 13253.
"When we set out to develop our premium line of hand towels, we strived
to deliver the best product in terms of performance, hand feel and
appearance," said Rickert. "And now, we have the data to show that
customers agree - our premium towels make a great impression."
The Tork Premium towels, as well as the rest of the high-end towel
collection, offer a variety of solutions to deliver on the promise of
simple elegance, with nine paper varieties and six dispensing options,
including the new Tork Xpress® Countertop dispenser - the winner of the
ISSA 2013 innovation award. Offered in three options - white, black and
stainless steel - the Xpress dispensers are designed for high-end
restrooms where style and performance are essential. All three finishes
offer a sleek, easy to load design, anti-slip pads to protect and stay
secure on countertops, and hygienic, one-at-a-time dispensing backed by
the Tork guarantee of a 25 per cent reduction in paper usage when
compared to a stack of loose towels.
Tork offers free product trials for business owners and building
managers so they can feel the difference - and the luxury - themselves.
To learn more about all Tork high-end towel products, please visit www.tork.ca/feelfree.
The Tork brand offers professional hygiene products and services to
customers ranging from restaurants and healthcare facilities to
offices, schools and industries. Products include dispensers, paper
towels, toilet tissue, soap, napkins, and industrial and kitchen
wipers. Through expertise in hygiene, functional design and
sustainability, Tork has become a market leader. Tork is a global brand
of SCA, and a committed partner to customers in over 80 countries. To
keep up with the latest Tork news and innovations, please visit:
torkusa.com or tork.ca.
In North America, SCA produces the Tork line of dispensers, towels,
tissue, soap, napkins and wipers used in commercial settings such as
office buildings, restaurants, schools and healthcare facilities and
the TENA® line of incontinence care products used by consumers at home and in
healthcare facilities. TENA and Tork are the global leading brands in
their categories. For more information visit www.sca.com/us.
SCA in Canada operates nationally employing 280 people with head offices in Oakville,
Ontario and manufacturing facilities in Drummondville, Quebec.
Globally, SCA is a leading hygiene and forest products company. We develop and
produce sustainable personal care, tissue and forest products. Sales
are conducted in about 100 countries under many strong brands,
including the leading global brands TENA and Tork, and many regional
brands. As Europe's largest private forest owner, we put great
emphasis on sustainable forest management. SCA has about 44,000
employees. Sales in 2013 amounted to $14 billion. SCA was founded in
1929, has its headquarters in Stockholm, Sweden, and is listed on the
NASDAQ OMX Stockholm stock exchange. More information at www.sca.com
SCA delivers sustainable solutions with added value for our customers
from safe, resource efficient and environmentally sound sourcing,
production and development. Recent third party accreditations for the
SCA sustainability work include Dow Jones Sustainability Index 2013,
the WWF Environmental Paper Company Index 2013, and Ethisphere -
World's Most Ethical Companies 2014.
For further information:
please contact Ian Roberts at 416-642-7906 or firstname.lastname@example.org.