MONTREAL, Jan. 7, 2014 /CNW Telbec/ - The Quit to Win! Challenge is celebrating its 15th anniversary this year. Just in time for New Year's resolutions, the
campaign invites Quebec smokers to take up the challenge of a lifetime:
to quit smoking for at least 6 weeks, from March 1 to April 11.
Registrations will take place on quitchallenge.ca up to March 1st.
Already 15 years… and still just as relevant!
A proven method, the Quit to Win! Challenge is, among the initiatives of this kind, one of the ones that reaches the
greatest number of adult smokers in the province. In the past 15 years,
over 360,000 people of all ages have taken part in it. On average, 2
out of 3 participants succeed at meeting the challenge of not smoking
during the 6 weeks of the campaign. One year after quitting, 20% of
them are still non-smokers, a success rate that is substantially higher
than that of people who quit smoking without using an assistance method
(between 3 and 5%). In a province where over 1.6 million people smoke,
of whom 60% wish to quit, the Quit to Win! Challenge still has its place.
"For the past 15 years, the Challenge has counted on motivation and mutual assistance to support and encourage
smokers. Quitting smoking is not easy, and we are there to remind
people that it is possible and that they can be motivated!
Self-knowledge, a good support network and the right tools are the keys
to success," explains Dr. Roxane Néron, spokesperson for the Challenge. "And when one knows all of the health benefits it entails, why not take
advantage of the free support offered by the Challenge and take action?"
For its 15th anniversary, the Quit to Win! Challenge recently launched an all-new advertising campaign with a tagline - The Challenge of a lifetime - that invites smokers to overcome their dependency by quitting smoking
with support and a touch of pride!
Support to better succeed
Tobacco use leads to strong psychological and physical dependency, which
accounts for the difficulty many smokers have in butting out. On
average, smokers have to make 4 attempts before succeeding in quitting
With the Challenge, participants are never alone in the process. Whether they register
alone, with a non-smoking sponsor or with another smoker who also wants
to butt out, they have access to numerous exclusive and free support
the new SOS Challenge mobile app, a support network that follows them and helps them stay on track (in
the online participant's file
the series of encouragement emails
the Jean Coutu to the Rescue Support Kit
And this year, participants will stand a chance of winning one of
numerous prizes, including, for the 15th anniversary of the Challenge, one of 2 trips to the sun destinations of Puerto Plata and Cancun,
courtesy of Transat Holidays and Iberostar!
"When I quit smoking, keeping my mind busy was my priority in order to
succeed in breaking my habit and changing my routine! So I got into the
habit of visiting the Challenge website and I began to put some of the advice into practice. It worked!"
says Véronique Porlier, spokesperson and participant in the 2012 Challenge. "With all the support offered, you really can succeed. Believe me!"
At any time, participants can visit the quitchallenge.ca website, which includes a Forum, a Wall of Tips and the Challenge Album, as well as the campaign Facebook page (in French) (facebook.com/defitabac) and its community. They can also call upon the services of the
iQuitnow helpline (1 866 527-7383) and the Quit Smoking Centres, tools
that are available all year long.
The 15th Quit to Win! Challenge will take place from March 1 to April 11, 2014. Registration at quitchallenge.ca.
The 15 years of the Quit to Win! Challenge in numbers
• Over 360,000: number of registrations in the Challenge counted since 2000
• Approximately 255,000: number of Jean Coutu to the Rescue Support Kits distributed between
2002 and 2013
• 18,000,000: estimated number of cigarettes that are not smoked each year by the
participants who remain non-smokers after the Challenge
• $2,000: estimate of the amount saved in one year by a smoker who butts out and
who smoked an average of 15 cigarettes a day
• More than 10,500: number of fans of the Challenge Facebook page
• 2 out of 3: average number of participants who succeed in the challenge of not
smoking for 6 weeks
About the Quit to Win! Challenge
The Quit to Win! Challenge is a campaign that provides free support to smokers who want to quit
smoking. Inspired by the World Health Organization's Quit & Win
international challenge that originated in Finland, it was created in
2000 by the Capsana team, then known under the name of ACTI-MENU, in
partnership with Quebec's ministère de la Santé et des Services sociaux and the Direction de santé publique of the Agence de la santé et des services sociaux de Montréal. Since its creation, over 360,000 people of all ages have taken part in
The Quit to Win! Challenge is produced in partnership with several public and private
organizations, including the ministère de la Santé et des Services sociaux du Québec, the directions de santé publique of the agences de la santé et des services sociaux du Québec, the Canadian Cancer Society, Jean Coutu and Novartis. For more
information, visit www.quitchallenge.ca.
Capsana is a social enterprise owned by the Hôpital Maisonneuve-Rosemont
Foundation, the ÉPIC Foundation and the Fondation PSI, and associated
with the Montreal Heart Institute. Its mission is to help individuals
take an active role in their health. Founded in 1988 under the name
ACTI-MENU, Capsana is dedicated exclusively to the promotion of health
and healthy lifestyles, as well as the prevention and management of
Capsana is behind well-known social campaigns such as the 5/30 Health and Wellness Challenge, the Quit to Win! Challenge, and Smoke-Free Family, which are geared towards the general public, municipalities and
families. It also implements health-promotion programs in the workplace and
produces publications and other patient information tools for the
clinical setting. The organization obtained the Healthy Enterprise -
Elite certification from the Bureau de normalisation du Québec (Quebec Standards Bureau). For more information, visit www.capsana.ca.
For further information:
To obtain information or interviews with our spokespersons, Dr. Roxane Néron or Véronique Porlier, ex-smoker and participant in the Challenge in 2012, please contact:
Jean-David Pelletier Annexe Communications
Cell: 514 222-1276