The holidays start here
BRAMPTON, ON, Nov. 8, 2012 /CNW/ - TSX: L - The holidays are the perfect excuse to catch up with old friends,
spoil loved ones and indulge in delicious, festive meals. Start the
holidays at Real Canadian Superstore®, and prepare to make your party pop with delicious hors d'oeuvres to
desserts and everything in between for holiday entertaining at home. To
start, check out the President's Choice® Holiday Insider's Report® - it's your guide to all the holiday essentials to make this busy season as
wonderful (and easy) as ever.
"Once again this season, we wanted to treat our customers to savoury
tastes and exciting new products that help make the most of the
holiday, minimizing prep work and maximizing time with friends and
family," says Maria Charvat, vice-president of product development,
Loblaw Companies Limited.
Visit us on YouTube to find easy entertaining ideas from a One Pot Meal perfect for
weeknights to a Smoked Salmon Brunch Bar for New Year's Day and
delicious Shortbread bars for friends and family that drop by for a
You can find our newest holiday recipes that will leave you with time to
spend with your family and friends online at pc.ca. We also want to hear about your holiday entertaining stories and
favourite dishes. You can talk to us on Facebook or on Twitter (@preschoice, #PCholiday).
Easy entertaining. Celebrate the gift of time, and taste!
New! PC® Smoked Salmon Dip, New! PC® Three Cheese Peperoncini Dip and New! PC® Greek Yogurt French Onion Dip. Put dips on your VIP list! Whether using the traditional way as a
spread or a topping, the PC® dips are a quick and tasty way to add garnish and flavour.
Must Try! PC® Triple Cream Mini Brie: The perfect size for one, or two if you want to share, they're wonderful
for holiday parties whether they're part of a cheese board or wrapped
in puff pastry and topped with a jelly or compote. Made with 100%
New! PC® Cendre des Anges Soft Surface-Ripened Cheese with Vegetable Ash: Translated from French as "angel ash", this new cheese is nothing short
of heavenly. The delicate line of vegetable ash around the perimeter of
the brie appears once the cheese is sliced. This exquisite revelation
along with the distinctive oval shape of the cheese is oh-so-visually
Make your party pop! Start your evening with the best appetizers
Must Try! PC® Jalapeno Beef Lollipops are juicy, all-beef meatballs with pieces of fiery jalapeno pepper,
wrapped in smoky bacon and skewered with bamboo - perhaps the most
exciting thing we have ever done to a meatball, and perfect for a
Sunday football feast!
New! PC® Manitaropita: Like traditional spanakopita, the new manitaropita is a traditional,
hand-folded Greek pastry. An exquisitely flaky phyllo wrapper surrounds
mushrooms and a blend of cream cheese, feta and cottage cheeses. Pair
them with New! PC® Chicken Samosas Hors D'Oeuvres and New! PC® Sweet and Sour Pork Bites to create an enticing platter with global flavour.
New! PC® Blue Menu® Cocktail Sausage Rolls: The savoury chicken filling with a touch of Dijon mustard offers a burst
of flavour just like PC® Cocktail Sausage Rolls, but we managed to reduce the fat in the golden puff pastry by one-third
while maintaining its light, flaky texture!
Work is the only tradition not included!
Must Try! PC® Easy-Carve™ Turkey Breast Roast with Cranberry Stuffing and Gravy is a succulent, boneless stuffed turkey breast perfect for serving four
to six people. Ready in about three hours, it's pre-stuffed with
savoury cranberry stuffing and comes with our home-style gravy.
Must Try! PC® Potato Leek Vegetable Medley for Soup contains a delicious mix of pre-washed and cut vegetables perfect for a
fresh pot of soup for four. Just combine with a box of PC® Blue Menu® Chicken Broth and the soup is on the table in less than 30 minutes. Let someone else
do all the work!
Must Try! PC® Roasting Vegetables are a peeled, chopped and washed blend of red potatoes, sweet potatoes,
carrots and red onions to save you loads of time. Just place them in a
roasting pan with some olive oil, a little salt and pepper and they'll
be ready from the oven in less than an hour.
It's not just sweet, it's eye candy!
New! PC® Milk Chocolate Covered Toffee Popcorn is freshly-popped popcorn in a blanket of sweet toffee then coated with
rich milk chocolate for an absolute explosion of flavours and textures.
Sweet and savoury, crunchy and creamy, this popcorn covers all the
New! PC® Old-Fashioned handcrafted Candy Canes have a real nostalgic quality about them, perhaps because they're truly
artisanal. All handcrafted, they put the art of candy-making back into
candy canes. In five festive flavors and measuring about eight inches
long, they're super for stocking stuffers and make an artsy addition to
holiday wrapping and decorating.
New! PC® Chocolate Covered Potato Chips are an unforgettable over-the-top snack. They start with thick, ridged
potato chips that could stand up to being smothered in a generous
coating of rich milk chocolate. Every bite allows for a big hit of milk
chocolate that slowly melts as it mingles with the salty and still
ever-so-crunchy chips underneath.
Simple is sweet, it's time for dessert!
Must Try! PC® Mini Chocolate Cupcakes are the perfect holiday treat and guaranteed to satisfy any sweet-tooth.
These rich miniature delights are simply chocolate disguised as
cupcakes - just the right amount of dessert after a filling holiday
Must Try! PC® Salted Toffee Cheesecake Lollipops: Your guest may prefer just a sampling of something sinful for dessert -
and you can't get much more wicked than our new PC® Cheesecake Lollipops. Our creamy cheesecake is enrobed in luxurious chocolate and sprinkled
with crunchy salted toffee pieces for a blissful blend of sweet salty
flavour that will bring you to your knees. Also available in Triple
Must Try! PC® Banana Crème Dulce de Leche Dessert Cookies are made with some of the same irresistible ingredients as a dessert! So
if banana cream pie is your thing, you've got to try our cookies, with
a centre of sweet, caramelized dulce de leche and a rich layer of
banana-flavoured crème. Also available in Lemon Meringue and Apple
Crumble, this is the perfect treat for anyone you really, really want
to butter up.
Satisfy Your Inner Foodie™
Rich flavours, sultry combinations and inspired ingredients can be found
in our hottest new PC® black label products. The PC® black label collection brings our exceptional array of fine foods and
flavours from around the world and here at home, to the grocery store
with the value and convenience you expect from the brand. Available at select Loblaw banner grocery stores across Canada,
foodies and at-home chefs can enjoy this exquisite range of ingredients
and products, from sauces and marinades, to confectionary items,
condiments, spreads, pastas and more. New this holiday season, try New! PC® black label Cherry and Vanilla Fruit Spread, New! PC® black label Aged 36 Months Parmigiano Reggiano Hard Ripened Cheese and New! PC® black label salted Caramel Ice Cream.
You'll find our newest and some of our most exciting President's Choice® products ever offered in this year's Holiday Insider's Report® available November 9, 2012 to January 3, 2013.
Grocery stores in British Columbia that feature President's Choice® products and your holiday essentials include: Real Canadian Superstore®, Your Independent Grocer™, nofrills®, Extra
Foods®, Real Canadian Wholesale Club®.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
Product samples, regional versions of the President's Choice® Holiday Insider's Report® and high-resolution images are available.
SOURCE: Loblaw Companies Limited
For further information:
or to arrange an interview please contact:
Loblaw Companies Limited
Axelle D'Anglemont, Hill+Knowlton Strategies