The Power of 10: Canadian Wildlife Federation and Ten Tree Inspire a Movement

OTTAWA, Sept. 18, 2013 /CNW/ - The Canadian Wildlife Federation (CWF), Ten Tree and top international athletes have teamed up to inspire a new movement to encourage youth to live active outdoor lifestyles. That's the Power of 10.

"Telling people to get off their computers won't work. We need to use technology to inspire people to get outdoors -- the inspire videos and ambassadors do that!" says Kalen Emsley, one the Ten Tree creators. "This is a new approach and we are excited to see how it works."

Jordan Eberle, Jeb Corliss, Amanda Ruller, Sean Weatherspoon and Vanina Walsh are among the athletic ambassadors for the CWF and Ten Tree Inspire Movement. Kurt Sorge, Jamie O'Brien, NastiaLiukin, winners of So You Think you Can Dance, and the rowing team OAR Northwest are also part of the motivational approach geared to youth aged 15-30.

Each celebrity role model is featured in a video for the #Inspire10 campaign. The mash up features the Top Ten Reminders for the Wild and Free:

  1. Unplug and Explore Nature
  2. Never Grow Up
  3. Take the Leap
  4. Find and beautiful place and get lost in it
  5. Northing cures fear faster than action
  6. When nothing is certain anything is possible
  7. Live Unbound
  8. Plant a Tree
  9. Don't quit your daydream

What do you think #10 should be and why? Visit to get involved, view all 10 videos and win weekly prizes. Dragons' Den hosts Bruce Croxon and Arlene Dickinson, along with Wade Luzny, CWF's CEO Executive Vice-President, introduce the campaign. The Inspire Movement is a spin-off of an incredibly successful CWF and Ten Tree Inspire video launched one year ago which has received more than a million views.

"It's time to view our connections  to wildlife through a different lens," says Luzny. "I'm proud and excited to drive such a unique approach to conservation education."

About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is dedicated to fostering awareness and appreciation of our natural world. By spreading knowledge of human impacts on the environment, sponsoring research, promoting the sustainable use of natural resources, recommending legislative changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. Visit for more information.

About Ten Tree:
Ten Tree is a pay it forward company. Ten trees are planted for every article of clothing sold. Every single tree planted plays a small role in maintaining biological equilibrium. This will help safeguard the atmosphere and protect the world we play in. Visit for more information.

The Power of 10:  Inspire Movement Video Highlights

  1. Jordan Eberle, NHL star
    "Outdoors has always been a big part of me," Eberle says in his CWF and Ten Tree Inspire Movement video. "There's a sense of rush that you get when you're out on the ice. It's hard to beat."

  2. Kurt Sorge, Professional Free ride mountain biker
    "I never imagined where my mountain bike would take me. It's just a great way to explore the outdoors and keep the search going. Every day's an adventure."

  3. Jamie O'Brien, Top Ranked Surfer
    Pushing boundaries is one of the key elements but at the same time it's about having fun…that's what surfing is all about, it's ocean satisfaction," O'Brien says in his CWF and Ten Tree Inspire Movement video. "The ocean is what inspires me, let's see what inspires you."

  4. Vanina Walsh, Professional Ocean Athlete - Stand Up Paddle Surf, Longboard, Shortboard and Stand-Up Paddle Race
    "I really like to push myself and see how big I can go."

  5. So You Think You Can Dance Winners
    Joshua Allen: Season 4
    "It's just good to actually get outside and hear the birds chirping and just actually hear the real world music. That's how you get that genuine pleasure of life."
    Jeanine Mason: Season 5
    "Finding any opportunity to be outdoors is such an inspiration for me," Mason says in her CWF and Ten Tree Inspire Movement video. "That's rejuvenating my soul really, it's just that moment of feeling at peace."
    Lauren Froderman, Season 7
    "Being outside - It is so beautiful."

  6. Amanda Ruller, Canadian Skeleton Racer
    "Being at the top of the hill and looking out at all the trees and the beautiful snow everywhere just makes me just so happy to be outdoors," Ruller says in her CWF and Ten Tree Inspire Movement Video. "Pushing my limits has always been something I believed in…I want to live a great life. I want to leave having no regrets."

  7. Jeb Corliss, Professional Skydiver and BASE Jumper
    "Since I was a very small child I remember watching birds opening their wings and flying and I remember telling my aunt I'm going to do that when I get older," Corliss says in his CWF and Ten Tree Inspire Movement video. "If you think that something can be done then as a human being you're capable of figuring out how to make the impossible possible. It has to do with overcoming fear."

  8. Adam Kreek, Olympic Gold Medalist who attempted to row across the Atlantic from Africa to Miami with OAR Northwest
    "Something special happens when you get out in nature and when you have an extended period of time out in nature."

  9. Sean Weatherspoon, NFL Star
    "What drives me is doing something that everybody says you can't do…You can do anything you want to do, it's up to you."

  10. Nastia Liukin, Olympic Gymnast
    "You always have to step outside your comfort zone or get over those fears so you can really be better than yourself."

Inspire Movement Introduced by Dragon's Den Hosts Bruce Croxon and Arlene Dickinson
"I have found some of my most peaceful times, the times I felt like there's nowhere else I'd rather be on the face of the earth moments, have been when I'm eitherby the water or skiing a mountain or on an island somewhere,"
Croxon says in a CWF and Ten Tree Inspire Movement Video.

"I love going outside and running," Dickinson adds. "Nothing I have ever seen in my life is as breathtaking as this country."

SOURCE: Canadian Wildlife Federation

For further information:

Kalen Emsley, Ten Tree Apparel, (306) 535-0832,
Heather Robison, Canadian Wildlife Federation, (306) 550-4155,

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