OTTAWA, Sept. 18, 2013 /CNW/ - The Canadian Wildlife Federation (CWF),
Ten Tree and top international athletes have teamed up to inspire a new
movement to encourage youth to live active outdoor lifestyles. That's
the Power of 10.
"Telling people to get off their computers won't work. We need to use
technology to inspire people to get outdoors -- the inspire videos and
ambassadors do that!" says Kalen Emsley, one the Ten Tree creators.
"This is a new approach and we are excited to see how it works."
Jordan Eberle, Jeb Corliss, Amanda Ruller, Sean Weatherspoon and Vanina
Walsh are among the athletic ambassadors for the CWF and Ten Tree
Inspire Movement. Kurt Sorge, Jamie O'Brien, NastiaLiukin, winners of
So You Think you Can Dance, and the rowing team OAR Northwest are also
part of the motivational approach geared to youth aged 15-30.
Each celebrity role model is featured in a video for the #Inspire10
campaign. The mash up features the Top Ten Reminders for the Wild and
Unplug and Explore Nature
Never Grow Up
Take the Leap
Find and beautiful place and get lost in it
Northing cures fear faster than action
When nothing is certain anything is possible
Plant a Tree
Don't quit your daydream
What do you think #10 should be and why? Visit Inspirecontest.com to get involved, view all 10 videos and win weekly prizes. Dragons' Den
hosts Bruce Croxon and Arlene Dickinson, along with Wade Luzny, CWF's
CEO Executive Vice-President, introduce the campaign. The Inspire
Movement is a spin-off of an incredibly successful CWF and Ten Tree
Inspire video launched one year ago which has received more than a
"It's time to view our connections to wildlife through a different
lens," says Luzny. "I'm proud and excited to drive such a unique
approach to conservation education."
About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is dedicated to fostering awareness and
appreciation of our natural world. By spreading knowledge of human
impacts on the environment, sponsoring research, promoting the
sustainable use of natural resources, recommending legislative changes
and co-operating with like-minded partners, CWF encourages a future in
which Canadians can live in harmony with nature. Visit
CanadianWildlifeFederation.ca for more information.
About Ten Tree:
Ten Tree is a pay it forward company. Ten trees are planted for every
article of clothing sold. Every single tree planted plays a small role
in maintaining biological equilibrium. This will help safeguard the
atmosphere and protect the world we play in. Visit TenTree.org for more
The Power of 10: Inspire Movement Video Highlights
Jordan Eberle, NHL star
"Outdoors has always been a big part of me," Eberle says in his CWF and
Ten Tree Inspire Movement video. "There's a sense of rush that you get
when you're out on the ice. It's hard to beat."
Kurt Sorge, Professional Free ride mountain biker
"I never imagined where my mountain bike would take me. It's just a
great way to explore the outdoors and keep the search going. Every
day's an adventure."
Jamie O'Brien, Top Ranked Surfer
Pushing boundaries is one of the key elements but at the same time it's
about having fun…that's what surfing is all about, it's ocean
satisfaction," O'Brien says in his CWF and Ten Tree Inspire Movement
video. "The ocean is what inspires me, let's see what inspires you."
Vanina Walsh, Professional Ocean Athlete - Stand Up Paddle Surf,
Longboard, Shortboard and Stand-Up Paddle Race
"I really like to push myself and see how big I can go."
So You Think You Can Dance Winners
Joshua Allen: Season 4
"It's just good to actually get outside and hear the birds chirping and
just actually hear the real world music. That's how you get that
genuine pleasure of life."
Jeanine Mason: Season 5
"Finding any opportunity to be outdoors is such an inspiration for me,"
Mason says in her CWF and Ten Tree Inspire Movement video. "That's
rejuvenating my soul really, it's just that moment of feeling at
Lauren Froderman, Season 7
"Being outside - It is so beautiful."
Amanda Ruller, Canadian Skeleton Racer
"Being at the top of the hill and looking out at all the trees and the
beautiful snow everywhere just makes me just so happy to be outdoors,"
Ruller says in her CWF and Ten Tree Inspire Movement Video. "Pushing my
limits has always been something I believed in…I want to live a great
life. I want to leave having no regrets."
Jeb Corliss, Professional Skydiver and BASE Jumper
"Since I was a very small child I remember watching birds opening their
wings and flying and I remember telling my aunt I'm going to do that
when I get older," Corliss says in his CWF and Ten Tree Inspire
Movement video. "If you think that something can be done then as a
human being you're capable of figuring out how to make the impossible
possible. It has to do with overcoming fear."
Adam Kreek, Olympic Gold Medalist who attempted to row across the
Atlantic from Africa to Miami with OAR Northwest
"Something special happens when you get out in nature and when you have
an extended period of time out in nature."
Sean Weatherspoon, NFL Star
"What drives me is doing something that everybody says you can't do…You
can do anything you want to do, it's up to you."
Nastia Liukin, Olympic Gymnast
"You always have to step outside your comfort zone or get over those
fears so you can really be better than yourself."
Inspire Movement Introduced by Dragon's Den Hosts Bruce Croxon and
"I have found some of my most peaceful times, the times I felt like
there's nowhere else I'd rather be on the face of the earth moments,
have been when I'm eitherby the water or skiing a mountain or on an
Croxon says in a CWF and Ten Tree Inspire Movement Video.
"I love going outside and running," Dickinson adds. "Nothing I have ever seen in my life is as breathtaking as this country."
SOURCE: Canadian Wildlife Federation
For further information:
Kalen Emsley, Ten Tree Apparel, (306) 535-0832, Kalen@tentree.org
Heather Robison, Canadian Wildlife Federation, (306) 550-4155, firstname.lastname@example.org