Government of Canada supporting schools across Canada to share ideas for
getting children and youth healthier and more active!
OTTAWA, April 3, 2014 /CNW/ - Today, the Government of Canada and
partners are challenging students, teachers, principals, school boards
and parent councils to get involved in promoting active and healthy
living across Canada by joining The Play Exchange.
The Play Exchange's Active at School Challenge is looking for the best idea in each province and territory that helps
children achieve one hour of physical activity every day. The Play
Exchange's Active at School Challenge will provide $3,000 to the top innovation, entered by a school, in each
province and territory.
To qualify for this special investment, all school-submissions need to
include a minimum of one hour of daily physical activity. Submissions
can be made at www.playexchange.ca.
All school submissions will also qualify for the main Play Exchange
competition, which is open to all Canadians, and not just schools. The winner of the Play Exchange could receive up to $1 million to put their idea into action.
The Play Exchange is funded, in part, by the Government of Canada and
supported by Canadian Tire, Canadian Broadcasting Corporation, and LIFT
Three in five adult Canadians are living with chronic illnesses such as
type 2 diabetes, heart disease, and some types of cancer.
A third of all Canadian children and youth are already overweight or
Children who are overweight or obese are at high risk for serious
childhood diseases like pre-diabetes, asthma, joint problems, and liver
disease. They have an 80 per cent chance of becoming obese adults, and
may show heart disease as early as age 25.
Only 4 percent of Canadian children are getting the recommended amount
of daily physical activity.
The Play Exchange's Active at School Challenge will accept applications until June 18th, 2014
"I'm excited to be part of The Play Exchange's Active at School Challenge and encourage schools across the country to join. Together, with the
help our partners, The Play Exchange's Active at School Challenge can transform great ideas into great initiatives and your school's idea
could help build a future where good health and a high quality of life
are within reach for all Canadian children!"
- The Honourable Rona Ambrose
Minister of Health
"It can be hard for families to be as active as they'd like,
particularly when it's cool and wet outdoors. Canadian Tire believes
schools play an important role in kids' development and encouraging a
healthy, active lifestyle. We proudly support The Play Exchange's
Active at School Challenge because it encourages students and families
to bring forward new and exciting ideas to get Canadians moving."
- Allan MacDonald, Chief Operating Officer,
"We need to support schools, teachers and students to incorporate one
hour of physical activity every day, so Canadian children can
experience all the health and social benefits that come from being more
active. The Play Exchange's Active at School Challenge will hopefully encourage schools to join this nationwide movement and
share their innovative, effective solutions to engage students in daily
- Bruce Dewar, Chief Executive Officer
LIFT Philanthropy Partners
Fact Sheet - The Play Exchange's Active at School Challenge
For more information about The Play Exchange, see The Play Exchange Active at School Toolkit.
SOURCE: Public Health Agency of Canada
For further information:
Office of the Honourable Rona Ambrose
Federal Minister of Health
Public Health Agency of Canada