The Ontario Plasma Coalition launches its website PlasmaSavesLives.ca and Plasma Saves Lives advertising campaign.

TORONTO, May 22, 2014 /CNW/ - Made up of concerned Ontarians, the Ontario Plasma Coalition was launched to address the provincial government's irresponsible handling of Ontario's plasma supply and its attempts at banning compensated donations with Bill 178. In partnership with Canadian Plasma Resources, the Coalition was formed following thousands of responses received through PlasmaForOntario.ca.

"The Liberal government had hoped to avoid a public debate on the issue of compensated plasma donations.. The Ontario Plasma Coalition is glad to bring that debate to the people of Ontario via our website, PlasmaSavesLives.ca and a series of billboard, bus shelter and radio advertisements," said John Laforet, a campaign spokesperson. "We are mobilizing canvassers in key communities across Ontario to take this issue directly to voters and are very pleased with the result so far."

Website

The Ontario Plasma Coalition wants to empower Ontario voters with information about the benefits of a self-sufficient, independent, and robust supply of life saving plasma-derived medications. In addition to getting the facts about plasma and the safety of compensated donations, visitors can learn about the growing costs to the Ontario taxpayers of purchasing our plasma-derived products from abroad.  

The advertising campaign: Click this link to the ads

The advertising campaign will appear in targeted markets across Ontario, highlighting the Ontario Liberals' dangerous position on compensated plasma and the risks it poses to the lives of the thousand Ontarians who depend on life-saving medicines derived from plasma.

"We want to educate voters about this important issue. We want to help them understand what candidates may consider voting for, as it relates to ensuring Ontario has access to a stable, self sustaining supply of plasma to manufacture life-saving pharmaceuticals," Laforet said.

PlasmaSavesLives.ca

SOURCE: Ontario Plasma Coalition

For further information: Ingrid Ravary Konopka, Broadview Strategy Group, (647) 748-3300, ingrid.ravary@broadviewstrategygroup.com

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Ontario Plasma Coalition

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