More Than Half of Canadians Binge View TV
MTM Sneak Peek Report With These, Additional Findings Available Now via Dapresy Online Dashboard
OTTAWA, Jan. 28, 2016 /CNW/ - The Media Technology Monitor (MTM), a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada), today announced the immediate release of its new Sneak Peek Report in a new online dashboard format.
The MTM Sneak Peek Report is being offered weeks ahead of its English- and French-language Media and Technology Adoption Reports as well as the most recent data set, which will all be available to subscribers in February.
The Sneak Peek explores three key findings and provides an inkling of what can be expected from the upcoming season.
For the first time, the MTM has partnered with Dapresy to provide a new and intuitive way of interacting with Sneak Peek data via its online dashboard.
From binge viewing to Canadian over-the-top (OTT) services to wearables, this interactive Dapresy report allows readers to dive into the MTM data.
Key findings from the Sneak Peek include the following:
- OTT services have taken off in Canada. Nearly half (45 percent) of all TV viewers now use an OTT service such as Netflix, Shomi, Crave TV or Club Illico;
- In an on-demand world, binge viewing continues to grow in popularity. In Fall 2015, 55 percent of Canadians did so;
- More than 10 percent of Canadians have adopted a wearable device. Among owners, Fitbit takes the top spot.
To access a free version of the Sneak Peek Report, click here.
About Dapresy (www.dapresy.com)
Dapresy is a global provider of data visualization and reporting software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company's unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time.
About the MTM (www.mtm-otm.ca)
The Media Technology Monitor (MTM©) is Canada's premier research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cellphone only sample), the MTM has spoken with over 120,000 Canadians (equally split between Anglophones and Francophones) over the past decade making it the most accurate and comprehensive media technology tracking survey of its kind. Now, building on the reliability of our telephone research, the MTM has added a new Return-To-Sample (RTS) online survey to facilitate deeper dive studies and focused understanding of Canadians and their Internet-based activities. For more information on the MTM please visit our Portal at www.mtm-otm.ca or call: 1-855-898-4999.
SOURCE Canadian Broadcasting Corporation
Image with caption: "For the first time, the Media Technology Monitor (MTM©) has partnered with Dapresy to provide a new and intuitive way of interacting with the most recent Sneak Peek data via its online dashboard. (CNW Group/Canadian Broadcasting Corporation)". Image available at: http://photos.newswire.ca/images/download/20160128_C1143_PHOTO_EN_607863.jpg
For further information: Jenny Meadows, MTM a product of CBC/Radio-Canada, 613-288-6231 or 1-855-898-4999, Jenny.Meadows@cbc.ca; OR, George Cohen, GCC, Inc. (for Dapresy), 617-325-0011, George@gccpr.com