The MATCH Fund is coining November 16 "Not International Women's Day" to reignite the conversation about women's rights

#LotteryofLife campaign addresses shocking truths women face around the world

TORONTO, Nov. 16, 2016 /CNW/ - The MATCH International Women's Fund is coining today "Not International Women's Day" to encourage discussion about women's issues all-year-round. Each year, on March 8, Canadians come together to recognize International Women's Day. But once the day passes, so does the conversation. To mark this day, The MATCH Fund has developed the #LotteryofLife quiz based on the concept that where you're born can determine the possibility of your future successes. Lack of access to education, the pay gap, and acts of violence are issues faced by women globally every single day – not only one day a year.

The MATCH Fund is encouraging Canadians to take the #LotteryofLife quiz to see what life could potentially look like if they were born in another country or under a different set of circumstances. Results will show real-life scenarios and facts about women in the global South. Outcomes range from stories about grandmas fighting genital mutilation to those about girls who died at age 11 from cholera. Other scenarios include a midwife in rural Africa who provides trauma counselling to new mothers whose babies are the result of rape.

"The reality is that the country in which we're born can determine the possibility for a healthy, safe and prosperous life. For women, this can come down to determining whether or not they're even born," says Jess Tomlin, Executive Director, The MATCH Fund. "The #LotteryofLife quiz aims to educate Canadians on what's at stake for women around the world. As Canadian women, many of us have already won the #LotteryofLife. We want Canadians to be proud of that and to be part of a movement that raises awareness for women who haven't been so lucky."

The #LotteryofLife quiz asks participants to answer demographic questions as well as questions about participants' interests. It will take these responses and provide participants with a life story that could have been theirs, had they been born elsewhere. The quiz addresses the shocking truths about the lives of women in the global South by highlighting their everyday challenges and realities that other women and girls don't even have to think about.

Jennifer Botterill, Olympic gold medalist and hockey player has partnered with The MATCH Fund to spread awareness. "These are very real issues women face every day, but they often only get the spotlight once a year. Unfortunately, once a year just isn't enough. Every day, women are fighting against violence, the freedom to marry when and whom they want, for access to clean water, and more."

To spark conversation on International Women's Day 2016, The MATCH Fund created a quiz that brings awareness to injustices women face across the global South. The "How Many Laws Did You Break Today" quiz garnered nearly half a million respondents from 100 countries.

The #LotteryofLife quiz was developed and designed by Blueband Digital, Toronto's premier app development company that provides mobility expertise for iPhone, iPad, Android, web and graphic design services.

About The MATCH International Women's Fund
The MATCH International Women's Fund is the only international women's fund in Canada. It works at the intersection of women's rights and innovation, supporting homegrown solutions led by women, girls, and trans people at the grassroots level.

SOURCE The MATCH International Women's Fund

Image with caption: "The MATCH Fund is coining November 16 “Not International Women’s Day” to ignite the conversation about women’s rights all-year-round. Learn more by participating in the #LotteryofLife - an online quiz that provides scenarios of the shocking realities women face around the world. (CNW Group/The MATCH International Women's Fund)". Image available at: http://photos.newswire.ca/images/download/20161116_C4731_PHOTO_EN_819382.jpg

For further information: Stella Karami, on behalf of The MATCH Fund, T: (416) 306-6739, E: stella.karami@colonyproject.com

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