LLSC & Marble Slab Unite in Mission to Focus on Blood Cancer Cures
TORONTO, Aug. 1, 2014 /CNW/ - The Leukemia & Lymphoma Society of Canada (LLSC) is working with national partners across Canada to realize a world without blood cancers through The Light The Night® (LTN) Walk (www.LightTheNight.ca ). Together with LLSC, partners are raising awareness and making a positive impact on the lives of patients, by literally shining a spotlight on the need to raise funds for treatments and cures. During 11 inspirational evening National walks, supporters form fundraising teams carrying illuminated lanterns to bring light to the dark world of cancer.
The Light The Night Walks are a key source of funds to The LLSC, which benefit the development and delivery of breakthrough treatments and cures for blood cancers as well as supporting patients and their caregivers through their cancer experience. Despite advances in survival rates, about half of blood cancer patients do not survive, so more funding is needed to advance research and ensure access to treatments to help save more lives.
"Through the good work of LLSC, our colleagues around the world and the support of dedicated partners such as Marble Slab, survival rates for children diagnosed with the most common form of leukemia increased from 3% to over 90% since the 1960s", states Shelagh Tippet-Fagyas, President of LLSC. "Our researchers are making enormous strides in breakthrough treatments and cures for blood cancers. Funds raised are invested in lifesaving research and providing patients with education and support."
Between August 1st and August 17th, Marble Slab Creamery will be raising funds in all their stores across Canada through their Cones for Cures campaign to benefit the LLSC's 'Light The Night' Walk. After raising over $30,000 in 2013, the Creamery hopes to more than double their impact in 2014 and reach an incredible fundraising goal of $65,000, by soliciting customers and asking them to help END BLOOD CANCER by purchasing a paper cone at the point of sale.
During the leisurely Light The Night walks, those who raise $100 or more will become a Champion For Cures and get the honour of carrying an illuminated lantern - white for patients or survivors, red for supporters and gold lanterns in memory of loved ones lost. Thousands of walkers form a community of caring and together, take steps for cures.
For more information and to sign up for a walk, please visit www.lightthenight.ca. LLSC is also on Facebook and Twitter. To find a Marble Slab near you to easily make a donation to benefit LLSC, visit http://www.marbleslab.ca.
About The Leukemia & Lymphoma Society of Canada
The Leukemia & Lymphoma Society of Canada® (LLSC) is Canada's largest voluntary health agency dedicated to blood cancer. The LLSC mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLSC funds lifesaving blood cancer research across Canada and provides free information and support services. Founded in 1955, LLSC has offices across Canada. To learn more, visit www.llscanada.org or contact 1-866-600-0567. Charitable Business No. 10762 3654 RR0001.
About Marble Slab Creamery
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983 in Texas. The Canadian head office and first store opened in Calgary, Alberta in 2003. Marble Slab Creamery ice cream is freshly made, in small batches, in store using dairy from local farms and flavour ingredients from around the world. Today, Marble Slab Creamery has 80 locations across Canada, in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia.
SOURCE: The Leukemia & Lymphoma Society of Canada
For further information: Lorna Warwick, The Leukemia & Lymphoma Society of Canada, 647.253.5502, firstname.lastname@example.org