Bell Media, Canada Media Fund (CMF), and the Canadian Media Production
Association (CMPA) are Industry Partners
Screenings to take place at TIFF Bell Lightbox in Toronto
Additional information, programming line-up to follow
To tweet this release: http://bit.ly/1741xYb
TORONTO, July 10, 2013 /CNW/ - The Canadian International Television Festival (CITF) will open on November 16, 2013 with Bell Media, the Canada Media
Fund (CMF) and the Canadian Media Production Association (CMPA) as key
supporters. The not-for-profit CITF will be the first television
showcase festival in Canada and will provide a familiar platform for
the public, journalists, broadcasting students, advertisers, and the
industry to discover and enjoy new and returning English and
French-language Canadian programs. The CITF will also salute the
diversity of the global television community, in acknowledgement of
Canada's expanding presence internationally. On the big screen at TIFF
Bell Lightbox, Canada's top cinema complex, the CITF will exhibit full
episodes and retrospectives, as well as previews and other short-form
content; while on-stage and on the red-carpet, fans will see cast
reunions, Q&As, script readings, and other live events.
"Content made for television has become even more important to the
multi-platform media world," remarked David Heath and John Galway of
the CITF's Board of Directors. "The CITF will become an annual event
for creators to directly interact with consumers in a dynamic and
supportive environment. Social TV does not get any more social than at
a public festival."
"Television has never been more engaging, relevant, and transformative,"
said Kevin Crull, President, Bell Media. "We can't think of a better
way to mark this golden age of television than by supporting a public
festival that invites viewers and creators to celebrate TV."
The CMF's President and CEO Valerie Creighton continued: "We are pleased
to get involved with the Canadian International Television Festival. The festival model has been a great marketing tool for other cultural
products in Canada, and this festival will enable Canadians to
appreciate our home-grown productions in a whole new setting. Our
partnership with the CITF will support our objective to rally the
industry around the promotion of Canadian audiovisual content and get
Canadians excited about the quality and success of our industry."
Michael Hennessy, President and CEO of the CMPA said, "Further to
Valerie's comments, the Canadian International Television Festival also supports a group initiative spearheaded by the CMF and Telefilm.
The new Eye on Canada campaign was announced in Banff and is making
headway on Twitter and Facebook with the hashtag "eyeoncanada."
Additional details about the CITF, including information about
events, schedule, tickets, social networking, etc. will be made
available in the months to come.
SOURCE: Bell Media
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