TORONTO, Oct. 14 /CNW/ - The Heart and Stroke Foundation of Ontario
announced today the launch of a new Calendar Lottery. For a one-time
purchase of only $25, entrants will have the chance to win $5,000 every
day of the year. A calendar purchase is more than a chance to win.
Research has shown that 80 per cent of premature onset of heart disease
and stroke is preventable. The calendar purchase is a chance to help
millions of Canadian live longer, healthier lives. Other prizes include
a weekly $10,000 cash prize, a monthly $100,000 prize, 12 additional
bonus Holiday Jackpots of $30,000 and an Early Bird Cash Prize of
$250,000. Each lottery number is returned to the drum after each draw
so one calendar number can win numerous times throughout the year.
The Heart and Stroke Foundation strives to eliminate heart disease and
stroke and reduce their impact through research, the promotion of
healthy living and advocacy. One hundred per cent of net proceeds from
the Heart &Stroke Calendar Lottery will support life-saving research
into heart disease and stroke. Through initiatives like the Calendar
Lottery money is raised to help prevent heart disease and stroke,
improve existing treatments and develop new ones so that those living
with the effects of heart disease and stroke can thrive.
"Through the launch of our new Calendar Lottery, the Heart and Stroke
Foundation of Ontario is making it more exciting for Canadians to
support this important cause and potentially change their own lives,"
said Marco Di Buono, Director of Research, The Heart and Stroke
Foundation of Ontario. "With one in three Canadian deaths attributed to
heart disease or stroke, help is needed to fund the research required
to save more lives."
The Heart and Stroke Foundation officially launched its Calendar Lottery
today with an announcement at Yonge Eglinton Square in midtown Toronto
and spoke about the impact that the Calendar Lottery will have on
life-saving Foundation research. A flash mob performance of "Calendar
Girls" by Neil Sedaka surprised bystanders and created additional
excitement for the Calendar Lottery launch.
About the Heart and Stroke Foundation
The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact
through the advancement of research and its application, the promotion
of healthy living and advocacy.
About the Calendar Lottery
The Heart&Stroke Calendar Lottery will officially be on sale from
October 12, 2010 until December 20, 2010 at midnight (while supplies
last). The Early Bird deadline is December 15th, 2010. The calendars will be available for purchase by mail, fax, and
phone (1-888-514-7767). Purchasers must be at least 18 years of age and
calendars cannot be purchased in the name of a minor. The Heart&Stroke
Calendar Lottery is intended for Ontario residents only. Calendar
buyers must be in Ontario at the time of purchase and calendars will
only be mailed within Ontario. Calendars make a perfect gift for the
holidays! Orders received by December 1, 2010 will be delivered to the
primary purchaser by December 24th. For more information visit href="http://www.heartandstroke.ca/calendar">www.heartandstroke.ca/calendar.
A video of the flash mob will be available shortly.
SOURCE Heart and Stroke Foundation of Ontario
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