New Chapter in Globe's History Kicks Off with Eight Week Series -
"Canada: Our Time to Lead"
TORONTO, Sept. 20 /CNW/ - On Friday October 1, The Globe and Mail will
reveal a dramatically redesigned newspaper that features the most
significant changes in The Globe's history, including colour on every
page, outstanding photo and graphic production, special stock paper and
custom print options for advertisers. In addition, globeandmail.com
will simultaneously introduce changes and improvements including
improved functionality and navigation, enhanced story telling features
for readers and greater visual presentation of content and news stories.
The new chapter in The Globe's history will kick off with an eight-week
series titled Canada: Our Time to Lead ( href="http://www.ourtimetolead.ca/">www.ourtimetolead.ca).
Each week for eight consecutive weeks the series will introduce a topic
that defines who we are as Canadians and a nation, with deep coverage
and online discussion and debate. The eight themes are:
Multiculturalism; Women in Power; Failing Boys; Future of the Military;
Work-Life Balance; Healthcare; Controlling the Internet; and Global Food.
"The Globe and Mail is embarking on a new era that once again
demonstrates our commitment to the newspaper business. We're investing
to change the way our readers experience the news - in print, online and
on the go," said Phillip Crawley, Publisher and CEO of The Globe and
Mail. "We will continue to set the agenda for news in Canada and
stimulate conversation with our readers - in classrooms, boardrooms and
living rooms. That's the future of media, and what our readers and
partners can expect from The Globe and Mail."
The changes to the newspaper will differentiate the weekday Globe and
Mail from the weekend offering. To enhance the weekend experience, The
Globe is introducing an improved GlobeStyle and more in-depth editorial
content and analysis. The redesign is driven by a new long-term contract
with Transcontinental Inc. that provides The Globe with market-leading
printing technology currently used by only five other newspapers in the
world, none of which are in Canada.
"The Globe's redesign, new colour capacity and enhanced capabilities
reinforce our commitment to our advertisers and our readers, said Andrew
Saunders, Vice-President of Advertising Sales, The Globe and Mail. "We
continue to evolve our product to create endless possibilities and
opportunities for our partners and the industry. That's the power of
print, and the future of The Globe and Mail."
Canada: Our Time to Lead is being supported by an integrated,
multi-channel marketing campaign with print, online, television, cinema
and outdoor advertising, and direct-to-consumer promotions, public
relations, and street marketing. Campaign creative was developed by
Naked Creative of Toronto with media planning and buying handled by
Gaggi Media, also of Toronto.
The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc.,
Canada's number-one private broadcaster.
SOURCE Globe and Mail
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