The Colorectal Cancer Association of Canada announces the winners of its 2010
Public Service Announcement Contest promoting Colorectal Cancer Awareness.

MONTREAL, April 15 /CNW/ - The Colorectal Cancer Association of Canada (CCAC) congratulates Alex Dacev and Kereesa Jackman-Russell on being selected as the first place winners for their Video and Print submissions to the CCAC's first annual Public Service Announcement (PSA) Contest.

The contest was judged by Bernardo Andrada and Luc Dupéré of Montreal advertising firm Ogilvy Montreal. Alex Dacev was selected for the video submission "Mirrors" and Kereesa Jackman-Russell for the print submission "Pipes." It was a very difficult choice to make in the end, said Bernardo Andrada, and it came down to a hard choice between several contestants on the basis of their originality, quality and simplicity of the message."

"We want to congratulate all the entrants on their creativity and humour. Although we had to make only one choice in each category, there were several entries that came very close, said Luc Dupéré. The quality of many of the submissions went well beyond our expectations and we are honoured to have had the opportunity to participate in this contest, he added."

In addition to being recognized for their excellent submissions, Alex Dacev will receive a prize of $2500 for the winning video presentation and Kereesa Jackman-Russell will receive $1000 for the winning print submission.

    
    Special mention is also made of the following in the Video category:

    "Booty" by Emily Sheskin of Little Rabbit Productions

    "Live Healthy" by Ryan Nguyen

    "Damn Near Killed Him" by Wes Eastin of Scratched Lens Productions

    "Commercial Version 2" by Matthew Sich

    "Beat the Odds" by Jonathon Bianchi and KJ Chabra


    Special mention is made of the following in the Print category:

    "Maze" by Jared Friedberg & Jonathan Guy

    "Carry All" by Karina Bergmans

    "50" by Jared Friedberg & Jonathan Guy

    "People" by Amanda Tucci

    "Born Before 1960" by Frannie Wu
    

All of the submissions may be viewed at http://www.colorectal-cancer.ca/psa/

The PSA contest was initiated by the CCAC to help raise awareness about colorectal cancer prevention and screening. The contest closed on the final day of National Colorectal Cancer Awareness Month in Canada, after receiving nearly ninety print and video submissions.

"We want to thank all of the very talented participants for their submissions to the CCAC's first PSA contest said Barry D. Stein president of the CCAC. We are so pleased with the participation, the quality of the submissions and the positive results that we have decided to make this an annual contest, Stein added" New submissions will be accepted commencing November 1, 2010 until March 31, 2011. The rules and terms of reference will be announced on the CCAC website www.colorectal-cancer.ca .

About Colorectal Cancer

Colorectal cancer, cancer of the colon or rectum, is the second-leading cause of cancer death in Canada. Though highly preventable and curable when detected early, an estimated 22,000 Canadians were diagnosed with colorectal cancer last year, and approximately 9,100 died from it. An almost equal number of men and women are affected by colorectal cancer.

About the CCAC

The Colorectal Cancer Association of Canada is the country's leading non-profit organization dedicated to increasing awareness of colorectal cancer, supporting patients and advocating for national screening and timely and equal access to effective treatment options to improve patient outcomes.

Visit the CCAC website, www.colorectal-cancer.ca, for up-to-date information on colorectal cancer, send an email to info@colorectal-cancer.ca or call the toll-free number 1.877.50.COLON (26566) to obtain additional patient information on colorectal cancer.

SOURCE Colorectal Cancer Association of Canada

For further information: For further information: Lydia Moreyne, lydiam@colorectal-cancer.ca, (514) 875-7745 ext 223 or 1 877 50 COLON (26566)

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Colorectal Cancer Association of Canada

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