VANCOUVER, Feb. 10 /CNW/ - The Coca-Cola Company will honor individuals, families and organizations with the Coca-Cola Live Positively Award during the Vancouver 2010 Olympic Winter Games. Each recipient was chosen because of his or her efforts to turn their passion for improving the well-being of Canadians into important changes that have positively impacted their local communities. With a focus on either active living or environmental sustainability, each recipient has a unique and inspirational story to share. The award ceremonies take place between February 13 and February 28 at 4:00 p.m. in the BCMC Media Theatre at Robson Square.
FEB. 13 Project Blue Sky: Project Blue Sky is an environmental public
engagement initiative that uses the 'star power' of Olympic,
Paralympic and other athletes to encourage everyone to reduce
their personal carbon footprint. Sharing stories, building
communities and connecting with your favourite athlete are ways
in which the project draws users.
FEB. 15 Gerald Butts: Gerald is President and CEO of WWF-Canada, the
country's largest environmental organization. Under Gerald's
leadership, WWF-Canada focuses its efforts on tackling our most
significant conservation challenges, from freshwater to climate
change and from species and wilderness preservation to helping
Canadians live more sustainable lives.
FEB. 15 University of British Columbia: In 1997, UBC became Canada's
first university to implement a sustainable development policy.
A year later, the university opened Canada's first
Sustainability Office. UBC is committed to developing an
environmentally-responsible campus that's economically viable
and reflects the values of campus community members. Stephen
Toope, President and Vice Chancellor, UBC, will be accepting
the award on behalf of the university.
FEB. 17 Canadian Olympic School Project: The Olympic School Program is
the Canadian Olympic Committee's primary education program,
aiming to spread the positive message of the Olympic Games to
all students between grades 2-12. The organization has been
providing teachers with Olympic Games themed resources for over
FEB. 18 Kelly Murumets: As president and CEO of ParticipACTION, Kelly
has taken a dormant organization and has turned it into the
driving force it is today, inspiring Canadians of all ages to
get up and active. Every day, Kelly works towards achieving her
vision of changing the way the world views active living.
FEB. 18 Rick Hansen: A celebrated athlete, a catalyst for change in
society's attitudes and a man dedicated to making a difference,
Rick Hansen is best known as Canada's Man In Motion. In his
legendary Man In Motion World Tour, Rick wheeled more than
40,000 km through 34 countries, raising $26 million for spinal
cord injury research and quality of life programs. Now, as
President & CEO of the Rick Hansen Foundation, Rick has helped
to generate more than $200 million for SCI research and quality
of life programs.
FEB. 21 Jennifer Heil & Dominick Gauthier - on behalf of B2ten: B2ten
is a not for profit organization that supports Canadian elite
athletes so they may succeed at the highest level of
FEB. 23 Sami Jo Small: Sami Jo is a two-time Olympic gold medalist and
the 2009 recipient of the Athletes CAN Leadership Award. Sami
Jo is also the co-founder of the Canadian Women's Hockey
League. Her commitment to sport and her involvement in
developing the Canadian Women's Hockey League has helped create
a forum for women across the country to participate in our
nation's sport at an elite level.
TBD Tamara Taggart & Dave Genn: Tamara is a role model for all
working mothers who face challenges in their everyday lives.
She and her husband, Dave, live exceptionally positive lives
and make every effort to spread that positivity within their
The BCMC Media Theatre at Robson Square
All accredited and unaccredited media are invited to attend.
Award winners will be available for interviews and photo opportunities.
Visit the Coca-Cola news room online for information and images regarding
the Coca-Cola Live Positively Awards.
ABOUT LIVE POSITIVELY
"Live Positively" represents The Coca-Cola Company's philosophical approach to building sustainable communities through initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates. The Live Positively concept grew from the recognition that sustainable growth for The Coca-Cola Company is integrally connected to both its business and its marketing success, as well as its societal role.
SOURCE COCA-COLA LTD.
For further information: For further information: Kirsten Mihailides, The Coca-Cola Company, (604) 828-3534, email@example.com; Mandy Dinning, Hill & Knowlton, (403) 831-3542, firstname.lastname@example.org