Leading insurance company chooses Prinova as key partner in their
customer communications strategy
TORONTO, Jan. 31, 2014 /CNW/ - Prinova Inc., a leader in developing and delivering innovative software and services
within the Customer Communications Management (CCM) market, today
announced that The Co-operators, a leading Canadian insurer, has
selected Prinova and Messagepoint® for their upcoming Customer Communications Management initiatives.
The Co-operators selected Prinova to redesign several transactional
communications, and to assist in getting these designs into
production. Messagepoint®, Prinova's hybrid-cloud Customer
Communications Management platform, is being used by business users
within The Co-operators to author and control policy and letter content
and rules, letting them quickly create and change documents directly,
improving time-to-market for communicating to customers.
"We are excited to have Prinova as a key partner assisting The
Co-operators implement and build our Document Centre of Excellence"
said Laurieann Miller, Director, Client Services at The Co-operators.
"Being able to leverage the expertise of Prinova's services groups
along with their Messagepoint platform allows us to standardize and
improve how client documents are created, maintained and delivered to
"Working with our customers to deliver effective customer communications
is what we live and breathe, and we are very excited to have such a
respected company as The Co-operators as a customer " said Nick Romano,
CEO of Prinova, "With Messagepoint, we've designed a platform that will
allow The Co-operators to achieve some exciting results for their
critical customer communications."
Messagepoint.com is a hybrid cloud-based software platform that was
conceived, designed and built for business users. It allows for the
easy management and control of the entire lifecycle for highly targeted
and personalized content and messaging, delivered to any channel, while
ensuring valuable customer data remains within the clients'
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with
more than $34 billion in assets under administration. Through its group
of companies it offers home, auto, life, group, travel, commercial and
farm insurance, as well as investment products. The Co-operators is
well known for its community involvement and its commitment to
sustainability. The Co-operators is listed among the 50 Best Employers
in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens
in Canada; and the Top 50 Socially Responsible Corporations in Canada
by Sustainalytics and Maclean's magazine. For more information, visit www.cooperators.ca.
Prinova Inc. is a leader in developing and delivering innovative
software and services within the Customer Communications Management
market. Prinova Services deliver award-winning designs, and get them
into production seamlessly while providing the support our clients need
to effectively maintain their communications. Prinova's messagepoint
solution helps companies strengthen their customer communications by
enabling business users to control the entire messaging lifecycle for
all print or digital communications without burdening IT. For more
information, visit http://www.prinova.com.
SOURCE: Prinova Inc.
For further information:
To learn more about Prinova and Messagepoint, please contact: