The CIBC Pink Collection™ now available in CIBC branches across Canada

All net proceeds raised go to support the Canadian Breast Cancer Foundation

TORONTO, July 26 /CNW/ - This week CIBC kicks-off its 2010 campaign for the Canadian Breast Cancer Foundation CIBC Run for the Cure with the launch of the 2010 CIBC Pink Collection™, now available to the public in CIBC branches across Canada.

One hundred per cent of net proceeds support the Canadian Breast Cancer Foundation's vision of creating a future without breast cancer through breast cancer research, education and awareness programs.

The 2010 CIBC Pink Collection features a number great items including:

  • card protector for $2
  • bookmark for $4
  • roll-up eco bag with a new pink floral motif for $5
  • photo album for $7
  • set of glass magnets for $7
  • lunch tote for $15
  • pair of cufflinks for $15

"CIBC has been the title sponsor for the Canadian Breast Cancer Foundation CIBC Run for the Cure for the past 14 years," said Sonia Baxendale, President, Retail Markets, CIBC. "It is an event that our employees are strongly committed to and we are very proud of their contribution to this event.

"Our support for the Canadian Breast Cancer Foundation takes many forms including proceeds from the highly successful CIBC Pink Collection™," said Ms. Baxendale. "Last year, through the generosity of our clients, employees and the general public, $1.76 million was raised through fundraising activities and contributions from our CIBC Pink Collection available in CIBC branches."

"The Foundation continues to be inspired by CIBC's significant ongoing commitment to the Canadian Breast Cancer Foundation CIBC Run for the Cure. The funds raised by the CIBC Pink Collection in addition to Team CIBC fundraising and volunteer support, is a testament to the tremendous dedication of CIBC's staff and clients to the breast cancer cause," says Joanne Simons, VP Development, Canadian Breast Cancer Foundation.

See the CIBC Pink Collection and branch locations at www.cibc.com/cibcpinkcollection. The products are now available at CIBC branches. Quantities are limited and available only while supplies last.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure remains the largest, single-day, volunteer-led national event in Canada in support of breast cancer. The Canadian Breast Cancer Foundation is the leading national volunteer-led organization dedicated to a vision of creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. Since its inception, the Foundation has invested $230 million towards innovative research, education and awareness programs. For more information, visit www.cbcf.org.

About CIBC
CIBC (CM: TSX;NYSE) is committed to supporting causes that matter to our clients, employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation and United Way, we are investing in the social and economic development of communities across the country. In 2009, $26.8 million was contributed through the CIBC group of companies to charitable and non-profit initiatives in Canada, supporting a wide variety of national, regional and local organizations. To learn more, visit www.communitymatters.cibc.com.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-led organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Canadian Breast Cancer Foundation please visit www.cbcf.org.

SOURCE CIBC

For further information: For further information:

Doug Maybee, Director, External Communications and Media Relations, CIBC, Tel: 416-980-7458, doug.maybee@cibc.com


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