The Cash Store Financial Services Inc. - Fourth Quarter Results Conference
Call and Webcast - July 28, 2010

EDMONTON, July 27 /CNW/ - Notification of Fourth Quarter Results Conference Call and Webcast:

    
        The Cash Store Financial Services Inc. (TSX: CSF) (NYSE:   CSFS)
        Fourth Quarter Results Conference Call and Webcast
        July 28, 2010, 11:00 AM ET
    

To participate in the live conference call, please dial 647-427-7450 or 1-888-231-8191. A replay will be available until August 4, 2010 at 23:59 ET by dialing 416-849-0833 or 1-800-642-1687 and entering passcode 88398348.

To listen to the webcast, please enter http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=3148860 in your web browser.

For a complete listing of upcoming and archived webcasts available through CNW Group, please visit our events calendar at http://www.newswire.ca/en/webcast/index.cgi. CNW's webcast of earnings calls is consistent with Investment Industry Regulatory Organization of Canada (IIROC) objectives of providing investors with material information broadly and quickly.

SOURCE The Cash Store Financial Services Inc.

For further information: For further information: on Cash Store Financial please contact: Gordon J. Reykdal, Chairman and Chief Executive Officer, Cash Store Financial, (780) 408-5118; or Nancy L. Bland, Chief Financial Officer, Cash Store Financial, (780) 732-5683

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