The Brick Group Appoints New President, Business Support

/NOT FOR DISTRIBUTION THROUGH U.S. NEWS WIRE SERVICES OR DISSEMINATION IN THE U.S./

EDMONTON, Feb. 4, 2010 /CNW/ - The Brick Group Income Fund (TSX: BRK.UN) announced today that Violet Konkle has joined The Brick Group as President, Business Support. In her new role Ms. Konkle will lead The Brick's customer service initiative, as well as supply chain, distribution, information systems and financial services divisions.

"We are very pleased that Vi has joined The Brick," said Bill Gregson, President and Chief Executive Officer of The Brick Group. "She brings a proven track record of results-oriented leadership and solid experience in the Canadian retail industry. She is a great addition to The Brick team."

Ms. Konkle most recently served in various capacities with Wal-Mart Canada, including as Chief Customer Officer and Chief Operating Officer. Prior to joining Wal-Mart, she was Executive Vice President of Atlantic-Wholesalers Limited, a division of Loblaw Companies Limited, where she had full responsibility for business operations in Atlantic Canada. She also previously served as Senior Vice President, Distribution, Supply Chain Planning and Industrial Engineering with Loblaw Companies Limited. Ms. Konkle obtained her Masters and Bachelor degrees from Wilfrid Laurier University.

About the Brick Group

The Brick Group, together with its subsidiaries, is one of Canada's largest volume retailers of household furniture, mattresses, appliances and home electronics, operating under five banners: The Brick, United Furniture Warehouse, The Brick Superstore, The Brick Mattress Store, and Urban Brick. The Brick Group's retail operations are located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Prince Edward Island, Nova Scotia, New Brunswick and Yukon. Additionally, the Brick Group services the subdivision, condominium, and high-rise builder market through its corporate sales division.

Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of applicable Canadian securities laws, including (but not limited to) statements about the Brick Group's consolidated sales and operating revenue, consolidated EBITDA, consolidated net loss, sales and operating revenue in the financial services and retail segments, same store sales growth and goodwill and indefinite life intangible asset impairment charges for the second quarter of 2009, the financial flexibility and capital resources necessary to manage the business in the current economic environment, and similar statements concerning anticipated future events, results, circumstances, performance or expectations, that reflect management's current expectations and are based on information currently available to management of the Brick Group and its subsidiaries. The words "may", "will", "should", "believe", "expect", "plan", "anticipate", "intend", "estimate", "predict", "potential", "continue" or the negative of these terms, or other expressions which are predictions of or indicate future events and trends and which do not relate to historical matters, identify forward-looking matters. Reliance should not be placed on forward-looking statements because they involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Brick Group to differ materially from anticipated future results, performance or achievement expressed or implied by such forward-looking statements. The Brick Group undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, other than as required by applicable law.

    
                 NOT FOR DISTRIBUTION THROUGH U.S. NEWS WIRE
                     SERVICES OR DISSEMINATION IN THE U.S

                               www.thebrick.com
    

SOURCE The Brick Ltd.

For further information: For further information: Bill Gregson, President and CEO, The Brick Group, (780) 930-6300, investor@thebrickgroup.ca

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The Brick Ltd.

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