The Bargain! Shop, 3rd Time Top National Paper Egg Sponsor, Plans to Crack
the 1/2 Million Donation Mark in 2010 for Total Funds Raised

MISSISSAUGA, ON, March 8 /CNW/ - The Bargain! Shop plans to kick off their 4th annual Paper Egg Campaign with Easter Seals Canada today. Since 2007, TB!S has raised $445,000 for Easter Seals and with a 2010 goal of $232,000 plans to outperform once again.

Campaign launches have been planned with much fanfare in stores across Canada including Edmonton, AB, Regina, SK, Woodstock, NB (March 10th), and in the Ontario stores located in Kitchener, Perth, Petrolia and Port Credit (Mississauga). There will be special events and guests including Easter Seals Ambassadors at each of these launches.

"Easter Seals is thrilled to welcome back The Bargain! Shop as Top National Sponsor of the Easter Seals Paper Egg Campaign," says Max Beck, CEO of Easter Seals Canada. "TB!S demonstrates year after year how one company's strive for excellence in support of the communities where it operates touches the lives of so many in profound ways. Last year alone, TB!S campaign contributions of $221,000 served more than 100 kids and youth with disabilities and provided them with transformational summer camp experiences and adaptive technology so that they may participate more fully in the world. We cannot thank TB!S enough for their continued support."

"At TB!S, we are absolutely thrilled to be part of this vital campaign to help Easter Seals Kids", says Michael Roellinghoff, President and CEO of The Bargain! Shop. "It's the 4th consecutive year we've been part of this fabulous event and this year, with the enthusiastic support of our associates, customers and partners, we expect another record result!"

Between March 8th and April 4th, The Bargain! Shop customers can purchase a vibrantly coloured Paper Egg for a small donation at any store location across Canada. Purchasers can write their name on this egg, which store staff will then display prominently in the store. All money donated will go towards a number of Easter Seals Programs dedicated to increasing the quality of life for Canadians with disabilities, including the widely known Easter Seals children's summer camps.

"It is deeply satisfying that TB!S can so positively impact the lives of so many kids and their families," says Tracey Herrington, Paper Egg Campaign Manager for The Bargain! Shop's TB!S Cares. "The campaign provides us with the opportunity, as an organization, to give back generously to the local communities in which we serve."

Easter Seals Canada is dedicated to serving children, youth and adults with disabilities. Over 100,000 Canadians and their families annually access programs and services provided by Easter Seals organizations across Canada. Easter Seals leads the way in building an inclusive society, triggering transformational change for people with disabilities.

The Bargain! Shop has 249 stores across Canada and is one of Canada's fastest growing retail chains. TB!S sells many brand-name products for the home, apparel and footwear for the entire family, as well as groceries, cleaning, health and beauty products and electronics, all at extremely low prices, everyday!

SOURCE Red Apple Stores Inc.

For further information: For further information: Kim Vogel, VP of Human Resources, (905) 293-7689, Email, tbscares@thebargainshop.com; Michael Roellinghoff, President and CEO, (905) 293-7698

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