The art of entertainment at Chromatic

MONTRÉAL, May 19, 2016 /CNW Telbec/ - The Collection Loto-Québec is proud to be a partner of the seventh Chromatic Festival. This dynamic and festive event will bring people together from May 19 to 22, 2016, in Montréal's Old Port. The Collection Loto-Québec will present Onde créative, an original installation that combines classical, digital and playful art.

Highlights

  • Chromatic is a young festival that puts digital technology and interactivity at the heart of festival-goers' experience. It will be an opportunity to transform the relationship between visitors and artifacts: an assimilation of images and content via games.
  • The Collection Loto-Québec selected Démarcation 3 by artist Ianick Raymond to represent its partnership. The original work of art will be displayed on a white wall and a digital copy will face it on the opposite black wall. Both works are identical when static.
  • As the visitor moves in front of them, the digital work progressively changes. An animation therefore transforms the canvas according to movement randomly selected from a range of four possibilities.
  • At the end of the animation, the digital canvas returns to its original state, like a mirror in front of the original work... until the next visitor comes along!

Quote

"Loto-Québec supports Québec's cultural and creative milieus. By innovating, the Corporation helps new audiences discover and appreciate art in all its forms," said Simon Robert, Director, Corporate Responsibility at Loto-Québec.

About the Collection Loto-Québec

The Collection Loto-Québec boasts over 4,900 works produced by over 1,200 local artists. It has been a major player in Québec's artistic heritage since its creation in 1979. Loto-Québec is proud to support the creative environment through the development of innovative cultural partnerships.

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SOURCE Collection Loto-Québec

For further information: Marilyne Desrochers, Public Relations, Loto-Québec, 514-499-7114, marilyne.desrochers@loto-quebec.com

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