Plus, ET Canada's Star-Studded Live Pre-Show Wins the Hour with 1 Million Viewers
For additional photography and press kit material visit: www.shawmediatv.ca
Tweet this release: http://bit.ly/YmR7wo
TORONTO, Feb. 11, 2013 /CNW Telbec/ - From the glamorous red carpet
arrivals to the rousing collaborations and standout moments, the GRAMMY Awards® on Global didn't miss a beat!
Last night's GRAMMYs struck gold with an evening of breathtaking performances from a
genre-spanning group of artists. Justin Timberlake's sepia-toned
comeback performance combined with the star-studded collaborations
honouring the late Bob Marley and Levon Helm helped draw in over 3 million Canadians to the jam-packed show. 10.3 million viewers (2+, nat) tuned in to the GRAMMYs at some point throughout the broadcast.
The GRAMMYs had the twitterverse abuzz as fans sent more than 14 million tweets throughout the night. Performers Rihanna, Frank Ocean and Taylor
Swift were among the top trenders (Source: http://blog.twitter.com/).
The dynamic trio of ET Canada's Rick Campanelli, Roz Weston and Natasha Gargiulo won the hearts of
Canadians with their love bubble questions, shoe cam and interactive
polls, drawing close to 1 million viewers (Ind. 2+, nat) to the
one-hour live red carpet pre-show.
DATA HIGHLIGHTS (All data A18-49 unless otherwise indicated):
The GRAMMYs won the night both nationally and in all four key metered markets (Toronto, Edmonton,
Calgary and Vancouver)
1.4 million viewers tuned into the GRAMMY Awards broadcast
992,000 viewers (Ind. 2+, nat) tuned into ET Canada's live red carpet pre-show
For a complete recap of all the GRAMMY Awards highlights, viewers can tune into ET and ET Canada tonight beginning at 7pm ET/PT on Global.
Source: BBM Canada PPM Overnight Data - February 10, 2013
SOURCE: Global Television
For further information:
For media inquiries, please contact:
Publicist, Global TV
Senior Publicist, Global TV