The 2014 Rock 'N' Roll Oasis Montreal Marathon produced close to $13M in tourism and economic impact

MONTREAL, Feb. 3, 2015 /CNW Telbec/ - With a unique offer that merges fitness and music, the Rock 'n' Roll Oasis Montreal Marathon is positioned as a significant economic stimulus with spinoffs of close to $13M, according to an economic impact report conducted by San Diego State University.

Each year, the City of Montreal generously hosts the Marathon and today, we are proud to share the many positive impacts of this  world-class running event," said Marathon spokesperson, Dominique Arsenault. Thanks to the overwhelming support of the local community combined with all that the Marathon has to offer visiting runners, the 2014 edition was a tremendous success on every level."

The Marathon significantly contributes to the vitality of Montreal including, but not limited to having generating more than $8M in direct spending by visiting runners and close to $700,000 from taxes raised for the Government of Quebec. In addition, Montreal ranks among the preferred tourist destinations for running enthusiasts from around the world. In 2014, the Marathon was responsible for a 10% increase in the number of tourists to Montreal and contributed to a 6% increase in overnight stays in the city's accommodations. 

The organization expects more than 35,000 participants from around 50 countries to participate in the event on Sunday, September 20, 2015, thus breaking the record set in 2014.

An outstanding race experience according to the latest survey

Participants' reaction to the 2014 event has definitely raised expectations for the next race. "Based on the 2014 race survey results, we have a lot to look forward to for upcoming editions" explained Ms Arsenault. In fact, over 4,000 runners were surveyed on their 2014 race experience. The results confirmed the added value of the little details and improvements brought by the organization in the last year, which clearly paid off.                      

From these results, the following key observations can be made:

  • 59% of respondents gave grade of 90% to 100% in answer to the question:Would you recommend this event ? Would you recommend this event ?, which is a 21% increase over 2013;
  • A 38% increase of the overall rate of satisfaction (based on the Net Promoter Score) (Net Promoter Score) for all races in 2014;
  • The start, arrival, show, atmosphere and customer service were the areas with the greatest improvement.

"This celebration of health and fitness belongs to the public, and it is by listening to its participants that the Marathon can ensure its vitality...," added Ms Arsenault, "...Perhaps for another 25 years?" The Marathon, which celebrates its 25th anniversary this year, is the most popular running race in Quebec and continues to be one of the 20 largest races in North America.

Registration

Registration for the various Rock 'n' Roll Oasis Montreal Marathon races (1K, 5K, 5K, Half-Marathon and Marathon) is now open and can be accessed at the following address: http://ca.competitor.com/en/montreal/inscription.

About the Rock 'n' Roll Oasis Montreal Marathon

This year will mark the 25th edition of the Rock 'n' Roll Oasis Montreal Marathon. Organized by Festival de la Santé, in conjunction with Competitor Canada, the Rock 'n' Roll Marathon Series is the world's largest running series, with over 500,000 runners participating in events worldwide every year. The series started in 1998 with the simple idea of making running fun, and has transformed the running landscape by livening up the route with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 27 destination cities, drawing visitors from around the world. Over the course of the Rock 'n' Roll Marathon Series' history, charity partners have raised more than $300 million through the events for a variety of worthy causes.

 

SOURCE Rock 'n' Roll Oasis Montreal Marathon

For further information: Rock 'n' Roll Oasis Montreal Marathon, Vanessa Lyssan, Tel.: 514 266-5434, vlyssan@octanestrategies.com


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