The third annual Lolë White Tour™ brings the art of yoga to five major
museums around the world.
MONTREAL, March 17, 2014 /CNW/ - Canadian lifestyle and activewear
brand, Lolë, launches the 2014 Lolë White Tour™, a series of
unforgettable yoga events in major museums around the world. The tour
will stop in five cities: Barcelona, New York, Montreal, Toronto and Edmonton. Each session promises to be a unique and vibrant experience for both
the body and soul, guided by renowned teachers and set to the soothing
sounds of a local symphony orchestra.
Inspired yoga events in a magnificent museum setting
Building on the success of the 2013 tour, which brought together more
than 10,000 yoga lovers from around the world, and inspired by the
unforgettable gathering at the Grand Palais in Paris, the 2014 tour
invites yogis, from beginners to experts, to experience something as
"The five prestigious museum locations - each one selected for its
unparalleled space and atmosphere - will be transformed to provide the
serenity of a yoga studio while accommodating between 500 and 1000
guests, for a yoga experience unlike anything else," says Nathalie
Binda, VP Marketing, Lolë. Together, participants will practice their
favorite yoga poses under the guidance of celebrated instructors while
dressed all in white - a color symbolic of peace. "This powerful
collective presentation expresses the tour's mission to promote peace
and unity," added Nathalie Binda.
While each location is quite large, space and mats are limited, so
participants should reserve their place in advance. Tickets are
available online at lolewomen.com for $25. The fee includes the
signature Lolë yoga mat, which participants can keep after this
Lolë in the community
As an extension of Lolë community involvement, 100% of the proceeds from the new WHITE BY LOLË™ collection, inspired by the
energy of Lolë White Tour, will go to support wellness programs that
promote an active lifestyle in the communities visited by the Tour.
2014 Lolë White Tour Schedule
Barcelona, Spain: Museu Nacional d'Art de Catalunya - April 12, 2014
Montreal, Canada: Montreal Museum of Fine Arts - May 8, 2014
New York, USA: The Museum of Modern Art - May 22, 2014
Toronto, Canada: Royal Ontario Museum - June 12, 2014
Edmonton, Canada - July 2014
For more information about the Lolë White Tour™, please visit: lolewomen.com.
Click here to view a teaser of the Tour.
Lolë nurtures the body and mind with fun, feminine, and beautifully
designed activewear that's stylish enough to transition instantly from
the studio to the street. Designed for today's active urban woman, Lolë
collections truly reflect a modern lifestyle, and turn consumption into
investment by offering long-lasting, versatile clothing with real
value. Lolë stands for Live Out Loud Everyday. Born in Canada and still
entirely designed in Montreal, Quebec, Lolë clothing can be found at
more than 1,700 retail outlets around the world, in Lolë Ateliers and
online at www.lolewomen.com.
Video with caption: "Video: The 2014 Lolë White Tour™". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140317_C5313_VIDEO_EN_37963.mp4&posterurl=http://photos.newswire.ca/images/20140317_C5313_PHOTO_EN_37963.jpg&clientName=LOLE&caption=Video%3A%20The%202014%20Lol%26%23235%3B%20White%20Tour%26%238482%3B&title=LOLE%20%2D%20The%202014%20Lol%26%23235%3B%20White%20Tour%26%23x2122%3B&headline=The%202014%20Lol%26%23235%3B%20White%20Tour%26%23x2122%3B
Image with caption: "The 2014 Lolë White Tour™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140317_C5313_PHOTO_EN_37958.jpg
Image with caption: "The 2014 Lolë White Tour™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140317_C5313_PHOTO_EN_37959.jpg
For further information:
Monica Narula, Account Manager, A&C | email@example.com | (416) 966-3421 x205