National Coffee Day is the perfect time to take 20 to catch-up, hang out, or chitchat. Over coffee, of course.
OAKVILLE, ON, Sept. 29, 2015 /CNW/ - "Hey, let's do coffee." From lazy Sunday afternoons with your spouse, evening chitchats with your BFF or early morning meetings with prospective clients, coffee brings people together for good times and serious business alike. To celebrate the more than 5.3 million cups of Tim Hortons coffee that will be enjoyed on National Coffee Day, Tim Hortons asked Canadians how they most often connect with others when enjoying Canada's favourite cup of coffee. Turns out, that the majority of people like to keep it personal. Catching up with an old friend (57%), spending quality time with a partner or spouse (50%) and gossiping with a good friend (38%) are the top three reasons why Canadians want to meet for coffee.
Canadian millennials in particular, aged 18 to 34, also say coffee dates hit the mark when it comes to career and work, with almost one-third saying that networking and talking through work issues with a colleague are reasons to meet for coffee.
"Whether it's for work or pleasure, talking over a good cup of coffee is a social ritual for building relationships that never goes out of style," says David Clanachan, COO, Tim Hortons Canada. "With Tim Hortons serving more than 5 million cups of coffee every day, we are privileged and proud to host so many of the coffee talks that happen all day, every day. In honour of National Coffee Day, we want to thank our loyal guests, many who visit us on a daily basis, and our dedicated restaurant owners and team members who uphold our quality commitment."
Tim Hortons pours almost 8 out of 10 cups of coffee sold in Canada, and while the brand's Original blend is a Canadian favourite, guests are also looking for new coffee experiences and tastes. The great success of Tim Hortons Dark Roast showed that Canadians are interested in trying new coffees from Tim Hortons, with more than 100 million cups of Dark Roast poured since the chain-wide launch in August 2014. More recently, Tim Hortons has also introduced limited-time special offerings sourced from renowned growing regions around the world that are custom roasted in limited batches. These limited batch coffees have been released in select test cities, including Sumatran Bold Roast in Vancouver and Colombian Three Peaks in London, Ontario.
"We're honoured to be a daily stop for millions of Canadians, and it's a privilege we don't take for granted," says Clanachan. "Whether our guests are choosing our Original Blend, Dark Roast or limited edition coffees, our goal is to make sure that Tim Hortons coffee is made to exacting standards so that we deliver a superior, consistent cup each and every time."
Today, Tim Hortons is thanking guests on social media in honour of National Coffee Day. The brand is asking fans to share their favourite coffee moments on Twitter @TimHortons and @TimHortonsUS using #TimsCoffeeDay, for a chance to win Tim Cards every 20 minutes from 8 a.m. to 4 p.m. EST.
The online survey was conducted by Research House among 1,294 adults from Wednesday, September 16th – Thursday, September 17th, 2015. In order to qualify for this survey respondents had to be coffee drinkers who were 18 years of age or older and residing in Canada.
Tim Hortons® Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of July 27, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
SOURCE Tim Hortons
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