Funding will go to help children with physical and developmental
disabilities and to support community nutrition programs aimed at
fighting childhood hunger
BRAMPTON, ON, Nov. 21, 2012 /CNW/ - President's Choice® Children's Charity is proud that its two-week Lay Down A Toonie, Lift Up A Kid™ customer campaign in Ontario, held at participating Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club® and nofrills® stores, raised more than $900,000. One hundred per cent of funds raised
will go toward supporting Ontario families whose children have physical
or development disabilities, as well as nutrition programs aimed at
fighting childhood hunger.
"We sincerely appreciate the generosity of our customers and colleagues
across Ontario," said Inge van den Berg, member of President's Choice® Children's Charity Board of Directors and senior vice-president,
Corporate Strategy, Loblaw Companies Limited (Loblaw). "By raising over
$900,000 in just two weeks, Ontarioans confirmed that they share our
commitment to helping children in Ontario."
The Lay Down A Toonie, Lift Up A Kid™ customer campaign is just one of many initiatives that Loblaw and its
banners have in place to raise funds for the President's Choice® Children's Charity. To date in 2012, thanks to the generosity of
customers, donors and the support of a vast network of employees, the President's Choice® Children's Charity awarded a total of more than $4.3 million to some
803 families across Ontario and another $1 million to 919 nutrition
programs that serve over 178,000 students.
"President's Choice® Children's Charity is committed to helping kids
across Canada live to their fullest potential," said Peggy Hornell,
executive director, President's Choice® Children's Charity. "Through our grants for disability and donations to
nutrition programs, we want to help as many children as possible -
ultimately having a positive impact on the next generation of
Loblaw created President's Choice® Children's Charity to empower its store colleagues and its franchisees
and their employees to assist families in communities that Loblaw is a
part of. In 2011, President's Choice® Children's Charity proudly granted more than $13.3 million nationally,
supporting more than 4,000 nutrition programs and providing grants to
more than 1,800 families whose children have physical or developmental
In Ontario, Loblaws®, Zehrs®, Your Independent Grocer®, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club® and nofrills® stores are corporate and franchise banner stores of Loblaw Companies
Limited. Fundraising initiatives in support of President's Choice® Children's Charity are just one example of how the Company and its
banners continues to be active in communities on a national, regional
and local level.
For more information about President's Choice® Children's Charity and to apply for a grant, please visit www.pc.ca/charity or call 1-800-361-1168.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on children with disabilities and on childhood nutrition. The
Charity's cost of administration and operations is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar donated
goes to helping children. The Charity offers funding across Canada, and
grants are awarded in the region in which they are raised. Since 1989,
the Charity has awarded more than $72 million, reaching more than
10,000 families and 4,000 nutrition programs. For more information on President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than135,000full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's ChoiceFinancial® services and offers the PC®points loyalty program.
SOURCE: Loblaw Companies Limited
For further information:
Or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity