JACKNIFE DESIGN RALLIES CANADIANS TO CELEBRATE ATHLETE'S EXEMPLARY
COMMITMENT TO HIS COUNTRY
TORONTO, Feb. 24, 2014 /CNW/ - Toronto agency, Jacknife today announced
the Thanks Gilmore campaign, an initiative encouraging Canadians to celebrate the
incredible personal sacrifice made by Canadian Olympian Gilmore Junio
at the 2014 Winter Games. The initiative called Thanks Gilmore asks Canadians to contribute to a crowdfunding campaign to help make a
commemorative medal directly from the people of Canada to be given to
Junio. Jacknife's goal is to present Junio with a commemorative medal
produced by the agency and funded by Canadians in recognition of his
incredible demonstration of true Canadian values.
"Junio's ability to put his own lifelong dream aside to give another
athlete a shot, set an example for not only Canada but people all over
the world," said Jacknife partner, Mikey Richardson. "The way he put
the pride of the country ahead of his own personal aspirations made my
head spin and left me truly inspired. We had to do something to
recognize this true Canadian hero."
The medal is being designed by a team of volunteer designers at
Jacknife, a 20-person multifunctional design agency, specializing in
branding and industrial design.
Gilmore Junio selflessly put his country ahead of his own personal
achievement at the 2014 winter games. When teammate Denny Morrison fell
and failed to qualify at the Canadian Olympic trials, Junio decided to
give him his spot in the race, realizing his teammate had a better
chance at a podium finish than he did. Morrison responded with a
spectacular skate, resulting in a silver medal for Canada.
SOURCE: Jacknife Inc.
For further information:
Marawan El-Asfahani, Partner/CEO, Jacknife Inc. Direct 416-646-9021 firstname.lastname@example.org
Crowdfunding campaign: www.indiegogo.com/projects/thanks-gilmore