Ten million children supported since 2003
TORONTO, Jan. 29, 2013 /CNW/ - Through the annual IKEA Soft Toys for
Education campaign IKEA customers and co-workers around the world
raised $12.4 million last year to support UNICEF and Save the
Children's work improving children's education in Africa, Asia and
Central and Eastern Europe.
The annual IKEA Soft Toys for Education campaign ran from November to
December 2012 in IKEA stores world-wide. For each soft toy or
children's book purchased, $1 was donated to UNICEF and Save the
Children by the IKEA Foundation.
"Our customers and co-workers take great pride in knowing that their
soft toy purchase is going directly to a child in need, and will make a
positive difference in their life," says Kerri Molinaro, President of
IKEA Canada. "On behalf of IKEA, thank you for continuing to support an
inspiring program that betters the lives of children around the world."
Since the start of this annual campaign in 2003, the IKEA Foundation has
raised nearly $76 million CAD which has helped improve education for
more than 10 million children in 45 countries around the world. The
donations help UNICEF and Save the Children train teachers in
child-friendly teaching methods, improve systems protecting vulnerable
children, supply school supplies and increase school attendance rates.
Thanks to this year's donation, the IKEA Foundation will support 18
UNICEF and Save the Children projects in 17 countries: UNICEF will fund
their Schools for Africa initiative in eight countries and the Schools
in Asia initiative in China. Save the Children will support education
for marginalized children in Asia and Eastern Europe.
"We would like to thank the IKEA Foundation, IKEA co-workers and
customers for their support of Save the Children's programs for
children from minority groups and children with disabilities," says
Patricia Erb, President and CEO of Save the Children Canada. "We look
forward to continuing our work with IKEA and the IKEA Foundation on the
Soft Toys for Education campaign next year."
"Heartfelt thanks from UNICEF to every person who bought an IKEA soft
toy and to every co-worker who worked so hard to make the campaign a
success," says David Morley, President and CEO of UNICEF Canada. "The
impressive support of the IKEA Foundation, millions of IKEA customers
and thousands of co-workers worldwide is an excellent example of
collective action that will bring positive and long-lasting change to
This spring IKEA Canada is offering two IKEA co-workers the opportunity
to visit a Soft Toy sponsored education program in either Asia or
Africa to see the impact that funds raised from the Soft Toy campaign
has on supporting education for vulnerable children around the world.
About IKEA Canada
IKEA is a leading home furnishings retailer with 338 stores in 40
countries worldwide, which are visited by 776 million people every
year. IKEA Canada has 12 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 1.1
billion visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
About IKEA Foundation
The IKEA Foundation aims to improve opportunities for children and youth
in developing countries by funding holistic, long-term programmes that
can create substantial, lasting change. The Foundation works with
strong strategic partners applying innovative approaches to achieve
large-scale results in four fundamental areas of a child's life: a
place to call home; a healthy start in life; a quality education; and
sustainable family income. Currently-funded programmes benefit an
estimated 100 million children. Learn more at ikeafoundation.org.
UNICEF has saved more children's lives than any other humanitarian
organization. We work tirelessly to help children and their families,
doing whatever it takes to ensure children survive. We provide
children with healthcare and immunization, clean water, nutrition and
food security, education, emergency relief, and more. UNICEF is
supported entirely by voluntary donations and helps children,
regardless of race, religion or politics. As part of the UN, we are
active in over 190 countries - more than any other organization. Our
determination and our reach are unparalleled. Because nowhere is too
far to go to help a child survive.
About Save the Children
Save the Children is the world's leading independent organisation for
children, delivering programmes and improving children's lives in more
than 120 countries worldwide. Working toward a world in which every
child attains the right to survival, protection, development and
participation, Save the Children's mission is to inspire breakthroughs
in the way the world treats children and to achieve immediate and
lasting change in their lives. Learn more at www.savethechildren.ca and www.facebook.com/savethechildren.ca.
SOURCE: UNICEF Canada
For further information:
about the IKEA Soft Toy campaign, please contact:
Public Relations Manager
Save the Children
Tel: 416-221-5501 ext 222
416-482-6552 ext 8892