TELUS World of Science launches bold new strategic direction to close 11th
St. location

CALGARY, Feb. 8 /CNW/ - TELUS World of Science - Calgary announces a closure strategy that will bid a fond farewell to a 43 year old Calgary landmark. The move is a direct response to meet the needs of the new science centre opening in fall 2011. Added pressures contributing to the closer strategy include the fluctuating economy, the West LRT construction on the south side of the building and decreased visitation to the facility. This also gives us a wonderful opportunity to bring the community something truly exciting.

"We are delighted to announce that over the next 18 months we will be hosting three major internationally renowned travelling exhibitions," says TELUS World of Science - Calgary President & CEO Jennifer Martin. "We are clearing out the entire facility, with the exception of the Creative Kids Museum, to make room for these blockbuster exhibitions. Without another content-related facility being able to host the size and caliber of exhibitions that we are bringing in, we knew this would be a terrific opportunity to expose Calgarians, Southern Albertans and tourists to experiences never before been seen in this City, back to back. These exhibitions are an ideal starting point for the new direction that we are taking the organization in. As we prepare to move into our new facility in 2011, these exhibitions allow us to expand our reach and advance our mandate of public engagement in science in a very exciting and educational way. It will also give visitors a preview of the world-class experiences coming in the new science centre."

The first exhibition confirmed to open on April 30, 2010 is the long-awaited Gunther von Hagens' BODY WORLDS & The Brain. With strong curriculum ties for junior and senior high school students, this travelling exhibition presents a tremendous opportunity for teachers and students. It will resonate strongly with the medical community on many levels and has a great connection with our future Human Body gallery in the new science centre. With a strong focus on teen and adult audiences in the new science centre, this exhibition, as well as the following two, will provide a great segue for early exposure, connection and collaboration with TELUS World of Science - Calgary.

The Science Centre isn't just for families with young children anymore. Although they are a vital part of the audience mix, making connections with teens, adults and seniors is very important as the organization starts to evolve. The Creative Kids Museum will remain open during the transition and will feature an interactive LEGO exhibit starting May 15th.

"We want to have something for everyone," says Martin. "The citizens of Calgary and surrounding area have supported the existing Science Centre for over 40 years and the next 18 months will be a wonderful celebration for everyone."

The fall 2010 and early spring 2011 exhibitions are expected to be announced later this summer. For further information about TELUS World of Science - Calgary visit our website at www.calgaryscience.ca .

About TELUS World of Science - Calgary: TELUS World of Science - Calgary is a leader in providing interactive learning experiences in science for families from Calgary and Southern Alberta for over 40 years. A registered not-for-profit organization, TELUS World of Science hosts over 265,000 visitors annually in Calgary. As a key entry point influencing careers in science, TELUS World of Science promotes values such as curiosity, commitment, courage and collaboration to help build on the foundation for Canada's future economy.

SOURCE TELUS World of Science - Calgary

For further information: For further information: Media Contacts: Jeff Hessel, TELUS World of Science - Calgary, Office: (403) 268-8344, Cell: (403) 701-4708, jeff.hessel@calgaryscience.ca; Ashleigh McDougall, TELUS World of Science - Calgary, Office: (403) 268-8314, Cell: (403) 369-3530, ashleigh.mcdougall@calgaryscience.ca

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TELUS World of Science - Calgary

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