QUÉBEC, June 4, 2014 /CNW/ - Team Novo Nordisk, the world's first
all-diabetes professional cycling team, is set to compete in the Tour
de Beauce, starting in Sainte-Justine on Wednesday, June 11 and
finishing in St. Georges on Sunday, June 15.
The men's professional cycling team is at the forefront of Team Novo
Nordisk, a global all-diabetes sports team of cyclists, triathletes and
runners. The team's mission is to inspire, educate and empower people
affected by diabetes.
The Tour de Beauce will be a 643.3 km race over five days in and around
Québec City. Last year at Tour de Beauce, during their first season as
an all-diabetes cycling team, they had a podium finish in stage 1 and
placed tenth overall.
French-speaking riders Nicolas Lefrancois and Charles Planet will be
racing as part of the squad. Nicolas LeFrancois, 26, joins Team Novo
Nordisk following a breakout 2013 season with L'Etoile Sportive Torigni
where he won stage 3 at the Tour du Mortainais in April. He was also
runner-up at the Tour of Rwanda prologue in November. "I'm not a pro
cyclist because I have diabetes. I've proven I can compete with all the
other riders," said Nicolas.
In his first year with Team Novo Nordisk, celebrated mountain bike and
cyclocross rider Charles Planet, 20, is looking to gain similar
accolades on the road. Planet, the current Lorraine mountain bike and
cyclocross champion, was part of the winning squad at the 2013 French
National Mountain Bike Team Relay Championship. "If you face the
challenge of diabetes with strength, then you'll succeed in achieving
your greatest dreams," said Charles. "I am a professional cyclist
because I have diabetes; I'm living proof to never abandon your
During stage 4 of the race in Quebec City on Saturday, June 14th, Team Novo Nordisk representatives will be on site at the start/finish
line with giveaways and information on how Team Novo Nordisk is
Changing Diabetes®. Stop by the tent to show your support, learn more and to pick up your
Team Novo Nordisk gear.
"Each race is our opportunity to grow in strength and demonstrate to the
world that when you have diabetes you can still follow your dreams,"
said Phil Southerland, co-founder and CEO, Team Novo Nordisk. "This is
our second season racing as an all-diabetes team and we have high
ambitions. We hope to perform well and inspire and empower more people
affected by diabetes to take control of their condition and pursue
The timings, results and full details of all races will be reported on teamnovonordisk.com, and supporters can also follow the team on facebook.com/TeamNovoNordisk, twitter.com/TeamNovoNordisk or on Instagram with hashtag #changingdiabetes.
"Novo Nordisk is very proud of the unique Team Novo Nordisk partnership.
As part of our long-standing Changing Diabetes® program, the athletes are raising awareness of the diabetes pandemic
and inspiring millions of people affected by diabetes around the
world," said Jakob Riis, executive vice president, Marketing & Medical
Affairs, Novo Nordisk.
Team Novo Nordisk
The Team Novo Nordisk professional men's cycling team roster for 2014 in
Joonas Henttala (Finland), Nicolas Lefrancois (France), David Lozano
Riba (Spain), Javier Megias Leal (Spain), Charles Planet (France) and
Martijn Verschoor (The Netherlands).
About Changing Diabetes®
Today, 382 million people are living with diabetes, which is predicted
to rise to 592 million in less than 25 years.1 By 2020 it is expected that 3.7 million Canadians will be diagnosed
with diabetes in Canada; 9.9 per cent of the population.2 Changing Diabetes® is the Novo Nordisk global commitment to improve conditions for the
millions of people who live with diabetes around the world today, and
those who are at risk of developing diabetes tomorrow.
About Novo Nordisk
Headquartered in Denmark, Novo Nordisk is a global healthcare company
with 90 years of innovation and leadership in diabetes care. The
company also has leading positions within haemophilia care, growth
hormone therapy and hormone replacement therapy. Novo Nordisk employs
approximately 38,000 employees in 75 countries, and markets its
products in more than 180 countries. For more information, visit novonordisk.ca.
Notes to editor:
Team biographies, backgrounder and photography available on request.
International Diabetes Federation. IDF Diabetes Atlas, 6th Edition, 2013 Update. Brussels, Belgium: International Diabetes
Federation. Available from: www.idf.org/diabetesatlas. Last accessed: January 2014.
An economic tsunami, the cost of diabetes in Canada. Canadian Diabetes
Association. Available from: http://www.diabetes.ca/CDA/media/documents/publications-and-newsletters/advocacy-reports/economic-tsunami-cost-of-diabetes-in-canada-english.pdf. Last accessed: May 2014.
Image with caption: "Team Novo Nordisk, the world's first all-diabetes professional cycling team, races in Tour de Beauce (CNW Group/Novo Nordisk Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140604_C8327_PHOTO_EN_41057.jpg
SOURCE: Novo Nordisk Canada Inc.
For further information:
Consultant, GCI Group