Team Canada Win Over Germany Watched by 7.4 Million Viewers

    
     Vancouver 2010 Audience Day 12 Recap: Team Canada Win Over Germany
                       Watched by 7.4 Million Viewers

    - 6.6 million see Ashleigh McIvor awarded Canada's latest gold medal -
    - Joannie Rochette's third place performance peaks at 7.55 million -
    - Canadians have watched 862 million hours of Games coverage; 26.6 hours
      each -
    - Figure Skating attracts viewers in Mandarin and Portuguese on OMNI -
    - OLYMPIC MORNING delivers dramatic increases in Vancouver market on CTV-

    -------------------------------------------------------------------------
    

VANCOUVER, Feb. 24 /CNW/ - More than half the country's population -19,239,000 viewers - tuned in to some part of last night's Team Canada win over Germany in Men's Hockey. With an average audience of 7.4 million viewers, the game peaked with 9.1 million viewers. A total of 795,000 viewers watched the game on V/CPAC with 6.7 million viewers on CTV alone. After Day 12, 98.2% of the population - or 32.9 million Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 12 Average Audiences
    ------------------------

    OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE                   786,000
    OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE           2.9 million
    OLYMPIC PRIME TIME /
    JEUX OLYMPIQUES AUX  HEURES DE GRANDE ÉCOUTE           6.1 million

    Additional Day 12 Highlights - Television
    -----------------------------------------

    -  Joannie Rochette's emotionally-charged performance in Figure Skating:
       Ladies' Short Program attracted a peak audience of 7.55 million
       viewers. Nearly 16 million watched some part of the coverage, which
       was seen on average by 2.8 million viewers. The event was the most-
       watched event on Rogers Sportsnet last night with 1.3 million viewers
       and attracted 673,000 viewers on RDS.
    -  6.6 million viewers watched Ladies' Ski Cross champion Ashleigh
       McIvor awarded Canada's sixth gold medal of the Games during the medal
       ceremony. Her gold medal winning race was watched by 2.2 million
       viewers yesterday afternoon.
    -  1.2 million viewers watched Canada's Kevin Martin cruise to a 10-3
       victory over Fengchun Wang of China, making it the top event of the
       day on TSN.
    -  Last night's CAN/GER Men's Hockey game becomes the third
       most-watched sports event of the Games, following CAN/USA Men's Hockey
       (10.6 million) and the Men's 1000m final in Short Track Speed Skating
       (7.44 million).
    -  Each of the 32.38 million viewers who have watched Vancouver 2010
       has seen an average of 26.6 hours of coverage to date - totaling 862
       million hours of Games TV.
    -  Yesterday's coverage was watched in total by 27.2 million viewers
       (81.2% of the population), the second-highest single-day Reach since
       the Games began.
    -  In the Vancouver market, OLYMPIC MORNING has delivered dramatic
       increases to CTV's early morning block, up 768% from 3-9 a.m. The 8
       a.m. hour alone is charting an increase of 900% more viewers.
    -  OLYMPIC PRIMETIME attracted 6,094,000 viewers, the second highest
       average audience for the time block during the Games.
    -  JEUX OLYMPIQUES AUX  HEURES DE GRANDE ÉCOUTE delivered 796,000
       viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was
       watched by 397,000 viewers.
    -  Mandarin coverage of last night's Figure Skating coverage attracted
       30,000 viewers on OMNI.2, OMNI AB and OMNI BC, while another 7,000
       viewers watched Portuguese coverage on OMNI.1.

    Additional Day 12 Highlights - Online
    -------------------------------------

    -  Peak concurrent video views hit 95,171 last night during the end of
       the CAN/GER Men's Hockey game. (Source: Conviva)

    -  The top live event stream was the CTV EVENING STREAM, which included
       the CAN/GER Men's Hockey game
   
(www.ctvolympics.ca/hockey/results-and-schedules/match=ihm400402/highlights.ht
ml), and the second half of the Figure Skating: Ladies' Short Program
(www.ctvolympics.ca/figure-skating/results-and-schedules/event=fsw010000/phase
=fsw010201/highlights.html) in which Joannie Rochette's moving performance
(www.ctvolympics.ca/figure-skating/news/newsid=50543.html) earned her third
spot going into tomorrow's Free Skate. The second-most watched live stream was
ROGERS SPORTSNET DAYTIME, with CAN/GBR Women's Curling 
(www.ctvolympics.ca/curling/results-and-schedules/match=
cuw400944/highlights.html), and SUI/BEL Men's Hockey 
(www.ctvolympics.ca/hockey/results-and-schedules/match=ihm400401/highlights.ht
ml).

     -  Top on demand videos for Day 12 include Virtue and Moir's gold medal
winning performance in Ice Dance
(www.ctvolympics.ca/video/index.html?assetid=dd34d664-d55e-4f19-ace0-e8d9a49a1
f89), McIvor's gold medal winning Ski Cross race
(www.ctvolympics.ca/video/index.html?assetid=6b64f425-285e-49b4-8125-1cbd1ebee
f30), and once again CAN/SWE Women's Hockey highlights
(www.ctvolympics.ca/hockey/results-and-schedules/match=ihw400a05/highlights.ht
ml) from Day 6, the Ice Dance medal ceremony with Virtue and Moir
(www.ctvolympics.ca/figure-skating/video/index.html) and highlights from the
CAN/GER Men's Hockey
game(www.ctvolympics.ca/hockey/results-and-schedules/match=ihm400402/highlight
s.html).

    -  For Day 12, female Olympians were the most-viewed athletes. In top spot
was Joannie Rochette
(www.ctvolympics.ca/figure-skating/news/newsid=50543.html), followed by
Ashleigh McIvor (www.ctvolympics.ca/freestyle-skiing/news/newsid=50234.html),
Tessa Virtue 
(www.ctvolympics.ca/countries/country=can/athletes/athlete=3253/index.html),
Cheryl Bernard
(www.ctvolympics.ca/team-canada/athletes/athlete=4052/index.html) and Yu-Na
Kim  (www.ctvolympics.ca/figure-skating/news/newsid=50985.html).
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

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CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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