Video: An average day at the bank turns into the ultimate throwback. #TDThanksYou
Surprise #TDThanksYou video captures special then and now moments
TORONTO, July 23, 2015 /CNW/ - Canadians love to spend time looking back on their important life moments and the popularity of social trends like "throwback Thursday" (#tbt) or "flashback Friday" (#fbf) is proof of this. People enjoy reminiscing and sharing moments that mean a lot to them. Today, TD is reflecting on then and now, and saying thank you to its customers for allowing it to play a role in many of their significant life milestones.
"Every July we celebrate customer appreciation, and this year we're marking memorable life moments that are important to our customers during our second #TDThanksYou campaign," said Tim Hockey, President and CEO, TD Canada Trust. "Whether it's opening your first account, buying your first home, starting a new business, or planning for your retirement - banking is about milestones and we want to thank our customers for letting us be a part of these powerful life moments over the years."
For many people, their relationship with their bank is a longstanding one. In fact, a recent TD survey found nearly half of Canadians have been with their bank for more than 15 years, second only in duration to their relationship with their best friend.
One of the ways TD is saying thank you to customers for allowing it to be a part of their lives over the years is by surprising some of its customers with the ultimate throwback experience and sharing their then and now stories through a compilation video that can be viewed and shared here.
"We're so grateful to be a part of our customers' lives and it was an incredible experience to be able to celebrate some of their most meaningful life moments" said Rafi Babury, branch manager. "Every day, we learn something new about our customers and we're constantly inspired by their stories. Victoria is one of those people - she's always looking out for others. She and her husband have selflessly been caring for their granddaughter Alexis since she was 14 and we were thrilled to play a part in transforming an average day for her into something special."
TD is also celebrating its customers with a fun throwback theme in branches and by sharing special thank you messages in person and on the phone, through online and mobile channels and its ATM network, and in advertising and social media across TD's North American footprint..
"People may remember coming to us to set up their first joint bank account shortly after getting married, or setting up an RESP for their children after they were born," Hockey added. "We truly appreciate all of our customers, and we really mean it when we say 'Thank You' for letting us be part of it all, both then and now."
TD is also sharing its stories via Twitter and Facebook, as well as encouraging everyone to share the stories and their own memories using the hashtag #TDThanksYou.
About the TD Survey
TD commissioned Environics Research Group to conduct an online survey of 1,039 Canadians aged 18 and older, over the period July 9-13, 2015.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by branches and serves more than 24 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America's Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 10 million active online and mobile customers. TD had CDN$1 trillion in assets on April 30, 2015. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group
Video with caption: "Video: An average day at the bank turns into the ultimate throwback. #TDThanksYou". Video available at: https://www.youtube.com/watch?v=T8b_v6ofe_k&feature=youtu.be
For further information: Meghan Thomas, TD Bank Group, 416 944-4151, email@example.com; Genna Schnurbach, H+K Strategies, 416-413-4742, Genna.Schnurbach@hkstrategies.ca