Number of self-directed investors could double within a decade
TORONTO, Nov. 24, 2015 /CNW/ - A recent TD survey found that nine in 10
Canadians surveyed who use self-directed investing are happy with their
experience, and the number of investors who are managing at least part
of their investments directly could double within the next 10 years.
About one third (34 per cent) of Canadians surveyed who don't currently
do any self-directed investing say they would consider doing so in the
future, joining the 27 per cent of Canadians surveyed who already have
"Many self-directed investors tell us they like the flexibility and
control of managing their investment decisions, as opposed to thinking
it will get them better returns than working with a financial advisor,"
said Calvin MacInnis, President of TD Direct Investing. "In fact, most
self-directed investors say they have either consulted or still consult
a financial advisor to help them."
MacInnis notes that online brokerages need to continue to adapt to
client needs. Just over half (54 per cent) of the survey respondents
using self-directed investing said there is a lack of information
tailored to their specific needs, not enough educational content
available on websites, or that websites are too complex and difficult
"A growing number of our self-directed clients are looking for a suite
of professional-level tools, analytics and resources, which are also
intuitive and tailored to their unique needs, to help them stay on top
of the markets," said MacInnis. "That's something we're providing with
our Advanced Dashboard streaming platform and a newly redesigned
WebBroker®, with a cleaner, more modern look and feel."
And though we live in an increasingly mobile world, MacInnis notes that
Canadians surveyed overwhelmingly prefer to use a desktop or laptop
computer for self-directed investing, with just seven per cent
primarily using a smartphone. But MacInnis says that's going to change
in the future.
"Our survey found that younger Canadians - those aged between 18 and 34
- are significantly more likely than other age groups to use a
smartphone for self-directed investing," he said. "Couple that with the
fact that a larger percentage of younger Canadians is already using
self-directed investing or is considering opening an account, suggests
that the smartphone is becoming a much more common way to access
To learn more about TD Direct Investing, please visit tddirectinvesting.ca.
About the TD Direct Investing Survey
A survey of 1,750 Canadians (848 men and 902 women) was completed online
between September 11 and 21, 2015 using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of
+/-2.5per cent, 19 times out of 20. The data was weighted by the latest
Statistics Canada census to ensure representation of Canada's
population by region, age and gender.
About TD Direct Investing
TD Direct Investing is a division of TD Waterhouse Canada Inc., a
subsidiary of The Toronto-Dominion Bank.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Group ("TD" or the "Bank"). TD is the seventh largest bank
in North America by branches and serves more than 24 million customers
in three key businesses operating in a number of locations in financial
centres around the globe: Canadian Retail, including TD Canada Trust,
TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD
Insurance; U.S. Retail, including TD Bank, America's Most Convenient
Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD
Ameritrade; and Wholesale Banking, including TD Securities. TD also
ranks among the world's leading online financial services firms, with
approximately 10 million active online and mobile customers. TD
had CDN$1.1 trillion in assets on July 31, 2015. The Toronto-Dominion
Bank trades under the symbol "TD" on the Toronto and New York Stock
SOURCE TD Bank Group
Image with caption: "Do-it-yourself investing is on the rise (CNW Group/TD Bank Group)". Image available at: http://photos.newswire.ca/images/download/20151124_C9384_PHOTO_EN_44497.jpg
For further information:
TD Bank Group