Video: This 30-second spot for Frontier College Aboriginal Summer Literacy Camps will air on Corus Entertainment TV channels for two weeks starting July 28, 2014.
Aboriginal Summer Literacy Camps Nurture the Bodies and Minds of Children across Canada
TORONTO, July 24, 2014 /CNW/ - Canada's preeminent literacy organization, Frontier College, will receive a financial and literary boost this year for its annual Aboriginal Summer Literacy Camps, from Corus Entertainment and TD Bank Group. The focus of this year's program is to help nourish the bodies and minds of young children in Aboriginal communities across the country.
TD has been a significant supporter of Frontier College's Aboriginal Summer Literacy Camps, and this year will be donating an additional $100 000 to help facilitate the nutrition component of this program. Corus is donating books, materials and activities from the celebrated Franklin the Turtle series, created by author Paulette Bourgeois and illustrator Brenda Clark, through its publishing division (Kids Can Press) and its national philanthropic initiative, Corus Feeds Kids.
"The availability of literacy programs and initiatives can often be taken for granted. However, they are not always accessible to everyone," said Frank McKenna, Deputy Chair, TD Bank Group. "TD is pleased to continue supporting Frontier College in their efforts to reach out to Aboriginal youth in communities across Canada, to encourage learning and a love of reading."
Corus will also raise awareness about Frontier College's Aboriginal Summer Literacy Camps through PSA support across its radio, television and online assets.
"Corus is pleased to be teaming up with TD Bank Group on this literacy camp initiative with Frontier College through our Corus Feeds Kids program," said John Cassaday, President and CEO, Corus Entertainment. "Corus is committed to supporting the healthy development and well-being of Canadian children, and we are delighted that, with this program, the beloved Franklin series can play a role in helping to cultivate a love of reading in communities across Canada."
"Frontier College is proud of the success of the Aboriginal Summer Literacy Camps, which ensures that children continue to learn throughout the summer. We are grateful for the commitment from TD Bank Group and Corus Entertainment in sharing a vision for a bright and healthy future in these communities," said Sherry Campbell, President and CEO, Frontier College.
About Frontier College's Aboriginal Summer Literacy Camps
Since 2005, Frontier College has responded to the need for quality learning supports for Aboriginal children during the summer months with its Summer Literacy Camps, which has grown from an original five camps in northern Ontario to a robust program serving more than 80 communities across Canada. Through a network of thousands of volunteers across Canada, Frontier College is helping Canadians improve their literacy and increase their opportunities. We believe that literacy is a right.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio, with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. www.corusent.com
About Corus Feeds Kids
Established in 2012, Corus Feeds Kids focuses on nourishing Canadian children's bodies and minds by providing proper nourishment needed for healthy development and long-term success. The goal of Corus Feeds Kids is to raise $3 million and contribute 3000 volunteer hours in three years.
TD Community Giving
TD Bank Group invests in communities in order to effect positive change in the places where it operates and where its clients and employees live and work. In 2013, TD donated over $74.7 million to support community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit www.td.com/corporate-responsibility.
Video with caption: "Video: This 30-second spot for Frontier College Aboriginal Summer Literacy Camps will air on Corus Entertainment TV channels for two
weeks starting July 28, 2014.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140724_C3035_VIDEO_EN_4473.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140724_C3035_VIDEO_EN_4473.jpg&order=1&jdd=20140724&cnum=C3035
SOURCE: Corus Entertainment Inc.
For further information: Corus Entertainment: Sally Tindal, email@example.com, 416-479-6107; Lorraine Zarb, firstname.lastname@example.org, 416-479-6129; Frontier College: Meredith Roberts, email@example.com, 416-923-3591 ext. 324; TD Bank Group: Tashlin Hirani, firstname.lastname@example.org, 416-982-3375