Companies to collaborate on creating enhanced personalized mobile
experiences for TD customers
TORONTO, Sept. 16, 2015 /CNW/ - TD Bank Group and Flybits today
announced an exclusive agreement within the Canadian financial services
industry to collaborate on providing TD customers with more
personalized mobile banking experiences. The Flybits cloud-based
software program transforms mobile apps to deliver rich, contextual
experiences to each user, including personalized financial advice -
where and when they need it.
"A key focus for TD's digital roadmap is to create more intuitive,
personalized experiences that make customers' lives simpler," said
Rizwan Khalfan, senior vice president and chief digital officer, TD.
"Our agreement with Flybits is another example of TD demonstrating its
commitment to enriching customers' lives through innovation. We're
elevating our customer-centric approach by bringing in-the-moment
experiences to each individual depending on their situation and needs."
The Flybits solution will help better inform customers when making
financial decisions by providing relevant content and services. There
is also the potential to create exclusive mobile experiences at
sponsored events, and with local merchants, all through a trusted,
digital concierge that protects user privacy and meets the safety and
security standards of TD.
"We are excited to work with TD to bring Flybits technology to TD
customers in Canada," said Jerry Rudisin, CEO at Flybits. "Tailored,
customized, and predictive experiences are becoming an expectation of
consumers especially in financial services, and we look forward to
collaborating with TD to help stay ahead of that demand."
Under the terms of the agreement, TD will have an exclusive distribution
arrangement within the Canadian financial services industry to use the
Flybits software in its mobile apps. When integrated with the TD mobile
banking app, the capabilities that Flybits enables will be the first of
its kind offered in the Canadian banking sector.
Additional details around the design and functionality of TD mobile
banking app and how the Flybits solution is integrated and used will be
made available in early 2016.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Group ("TD" or the "Bank"). TD is the seventh largest bank in
North America by branches and serves more than 24 million customers in
three key businesses operating in a number of locations in financial
centres around the globe: Canadian Retail, including TD Canada Trust,
TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD
Insurance; U.S. Retail, including TD Bank, America's Most Convenient
Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD
Ameritrade; and Wholesale Banking, including TD Securities. TD also
ranks among the world's leading online financial services firms, with
approximately 10 million active online and mobile customers. TD had
CDN$1.1 trillion in assets on July 31, 2015. The Toronto-Dominion Bank
trades under the symbol "TD" on the Toronto and New York Stock
Flybits is the only context-as-a-service solution, providing instant
access in the cloud to everything needed to transform mobile
experiences from generic and static to personalized and dynamic.
Flybits is the easiest way for iOS and Android developers to integrate
and use multiple sources of contextual information - from location to
social profiles, user behavior and preferences, environmental data, and
beyond. Flybits lets marketing people and other non-coders change an
app's content and behavior on the fly, as they refine their mobile
Internet strategies. Using Flybits brings faster time-to-market,
unprecedented agility, lower development cost, higher consumer
engagement and satisfaction, and increased brand value. For more
information, please visit flybits.com and follow us at @FlybitsInc.
SOURCE TD Bank Group
For further information:
For media inquiries, please contact: Nancy Vye, TD Bank Group, 416-308-5164, Nancy.Vye@td.com