Taste the difference this summer - Nothing beats the taste of real Ice Cream

MONTREAL, June 20, 2012 /CNW/ - Dairy Farmers of Canada (DFC) wants Canadians to taste the difference between ice cream made from 100% Canadian milk and frozen desserts. In the last three years, DFC has been warning consumers to beware of frozen desserts trying to pass as real ice cream, and encouraging them to look for the 100% Canadian Milk symbol on the packaging of real ice cream. This summer, Canadians will get the chance to try real ice cream firsthand.

During weekends from June 23 to July 15, friendly ice cream ambassadors equipped with retro ice cream tricycle carts will hand out samples of real ice cream in six major Canadian cities, including Halifax, Toronto, Montreal, Ottawa, Calgary, and Vancouver.

"Real ice cream is made from milk. But in freezer aisles across Canada, 'frozen desserts' are masquerading as ice cream, fooling unsuspecting customers every day," says Solange Heiss, assistant director, marketing and nutrition communications at Dairy Farmers of Canada. "Real ice cream is incredible, fresh, natural and delicious! Nothing beats it!"

To find the real deal, Canadians are encouraged to visit realicecream.ca. On the site, they can find out which ice cream is made from 100% Canadian milk. In-store advertisements in over 1,390 stores from June to July, together with out-of-home advertisements, visibility in ice cream shops, and sponsored messages on television will also encourage Canadians to do the same.

Many of the products for sale in the ice cream aisle in grocery stores are 'frozen desserts' that are often made with edible oil products and don't contain the nutrients naturally found in milk. DFC is asking consumers to take the time to read the nutrition facts on the label. Frozen desserts are made with oils like palm kernel or coconut oil, while ice cream is made from 100% milk (including ingredients derived from milk, such as cream, skim milk powder, whey powder).

Most manufacturers have simply removed the words 'ice cream' from their packaging and replaced them with the term 'frozen dessert'. Consumers should read labels and look for the 100% Canadian Milk symbol. If it doesn't say ice cream on the package, it's not ice cream.

Look for the 100% Canadian Milk Symbol
Dairy products bearing the 100% Canadian Milk symbol certify the origin of the milk used - it's renowned for its high quality, purity and great taste - and buying them supports local dairy producers and the economy. Dairy products made from 100% Canadian milk are rich in essential nutrients and are part of a healthy diet.

About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future.  DFC promotes quality Canadian dairy products made from 100 % Canadian milk as part of a healthy balanced diet.

Image with caption: "During weekends from June 23 to July 15, ice cream-loving Canadians can meet friendly ice cream ambassadors equipped with retro ice cream tricycle carts and enjoy samples of real ice cream made from 100% Canadian milk. (CNW Group/Dairy Farmers of Canada (DFC))". Image available at: http://photos.newswire.ca/images/download/20120620_C2541_PHOTO_EN_15337.jpg

SOURCE Dairy Farmers of Canada (DFC)

For further information:

Solange Heiss
Assistant Director, Marketing & Nutrition Communications
Dairy Farmers of Canada
514-231-6386
solange.heiss@dfc-plc.ca

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Dairy Farmers of Canada (DFC)

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