Exclusive women's apparel collection launches March 23 at Target stores
MISSISSAUGA, ON, March 6, 2014 /CNW/ - Tonight, The Sarah Stevenson for
Target collection was unveiled at an intimate fashion show in Toronto.
As the winner of Toronto Fashion Incubator's New Labels® fashion design
competition in 2013, Stevenson was awarded the opportunity to create an
exclusive apparel collection to be carried in most Target stores across
Canada. The Sarah Stevenson for Target collection, which features
dresses, blouses, pants and a statement blazer, launches in stores on
March 23, 2014 with every piece available for under $60.
"Target is well-known for partnering with innovative designers to offer
our guests the latest in style and design at incredible prices," said
Elisha Ballantyne, divisional merchandise manager, Apparel and
Accessories, Target Canada and past judge of the TFI New Labels
competition. "We are proud to support up-and-coming designers like
Sarah Stevenson and are confident Target guests will be thrilled with
her fashion-forward collection."
The Sarah Stevenson for Target collection is made up of 15 pieces that range in price from $24.99 - $59.99.
Staying true to Stevenson's design aesthetic, it features richly-hued
florals and feminine, sophisticated styles. Inspired by nature,
specifically flowers she saw throughout Toronto last spring, the
collection evokes a timeless, elegant and romantic feel.
As part of its commitment to fostering up-and-coming design talent,
Target sponsored the Toronto Fashion Incubator's 2013 New Labels
fashion design competition, a prestigious national competition that was
created to help support young Canadian designers. Those entering the
competition were tasked with creating a fashion line for the Target
guest. As a member of the judging panel, Ballantyne also mentored the
designers throughout the competition by providing guidance and
educating them on critical business elements to consider when creating
their collections. After a series of four challenges, Stevenson was
crowned the winner at the TFI New Labels® Gala in April 2013.
"I'm so grateful to have had this opportunity with Target and TFI," said
Stevenson. "It's been such a great learning experience and I am really
proud of my collection and how my vision came to life. I'm excited to
see my designs on the streets in addition to the different style
interpretations and pairings by everyday women."
After pursuing a master's degree in Fashion and Textile Design by the
Institute of European Design in Milan, Stevenson continued to hone her
craft by exploring fabrics and prints. Through complex cutting,
precision tailoring and exceptional detailing, she founded the luxury
ready-to-wear and accessories brand Textile & Clothing Designer Sarah
Stevenson in 2010. As one of the few designers to create her own
fabric, Stevenson has been recognized as an emerging leader in the
textile industry in Canada. Most recently, she was the recipient of
the Canadian Arts and Fashion Awards' Emerging Talent Award in February
For more information on the collection and for store locations, visit www.target.ca. Guests can also join the conversation on Twitter using #TargetStyle.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,921
stores - 1,797 in the United States and 124 in Canada - and at Target.com. Since 1946, Target has given 5 percent of its profit through community
grants and programs; today, that giving equals more than $4 million a
week. For more information about Target's commitment to corporate
responsibility, visit target.ca/corporateresponsibility.
Image with caption: "Tonight, Toronto designer Sarah Stevenson (centre) celebrated her upcoming limited time only collection for Target Canada. The event previewed the 15 piece floral collection, which will launch exclusively at Target stores across Canada on March 23, 2014. (CNW Group/Target Canada)". Image available at: http://photos.newswire.ca/images/download/20140306_C9830_PHOTO_EN_37683.jpg
SOURCE: Target Canada
For further information:
Joanne Elson, Target Public Relations, (289) 261-1379
Target Media Hotline, (612) 696-3400