The Sears Great Canadian Chill Transforms Yonge-Dundas Square into a
Family Day Winter Festival
TORONTO, Feb. 13, 2013 /CNW/ - Make a splash on Family Day weekend as
The Sears Great Canadian Chill brings a new tradition to the heart of
the city. From 2:00 to 7:00 p.m. on Sunday, Feb. 17 and 10:00 a.m. to
2:00 p.m. on Monday, Feb. 18 (speeches and ceremonial dip on Monday at
11:45 a.m.), brave Chillers will plunge into a freezing cold pool to raise money for the fight
against childhood cancer. Proceeds raised from the event will be
collected by the Sears Canada Charitable Foundation. The Foundation's
donation from the Chill will be split evenly between supporting the
Sears Cancer Clinic at The Hospital for Sick Children and the Sears
Childhood Cancer Fellowship, also at SickKids, which conducts research
into pediatric oncology.
"We are thrilled to have our friends from Sears put on events like the
Sears Great Canadian Chill," said Adrian Horwood, Vice-President,
Corporate Partnerships, SickKids Foundation. "Their Foundation's
commitment to children's health will truly make a difference in the
fight against pediatric cancer, and we thank them on behalf of the
patients at SickKids."
The Toronto Chill will be a polar bear dip with a twist, as participants
will come to the city's centre at Yonge-Dundas Square to plunge into a
pool filled with cold water. The Chill pool will take centre stage of the Family Day Weekend Winter Festival.
A Sunday afternoon and evening Chill will feature a DJ, live entertainment and contests to embody a
Monday's Family Day Winter Festival features the Carter's Kids' Zone with games, prizes and refreshments, the "Jack the Giant Slayer" Snowball Toss contest, hot drinks from Tassimo, live music on The Chill stage as well as other giveaways and prizes.
All chillers will receive a special branded Chill towel, a snack
courtesy of Concessions Canada and the opportunity to warm up in one of the hot tubs. Prizes will be
given out to top fundraisers and those who are wearing the craziest
"Sears works for Canadian families, and it's hard to think of a better
place to be on Family Day than at the Sears Great Canadian Chill," said
Calvin McDonald, President and CEO, Sears Canada Inc. "There are
varied activities for kids of all ages, and it's all in the spirit of
adding to the millions of dollars that events sponsored by Sears have
already raised to help the fight against childhood cancer."
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for this special polar bear dip
individually or as a team, with friends and family. Each registered
Chiller can create an online participant profile, personalize a
fundraising page and send donation requests to family and friends.
Those who do not want to take part in the plunge are encouraged to join
the festivities at Yonge-Dundas Square, chill out and cheer others on.
General donations or participant sponsorship can be made at TheChill.ca website.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
that collects and distributes donations to charitable organizations
that support Sears Canada's community investment mandate, which is
focused on the healthy development of children and youth in areas of
both health and education. The health component is centered on raising
awareness and providing funds for research and treatment for the fight
against childhood cancer. The education component is centered on
after-school programs and initiatives, which enrich children's lives
and allow them to reach their full potential as contributing members of
SOURCE: Sears Canada Inc.
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Sears Great Canadian Chill