TAG Heuer hosts the #Don'tCrackUnderPressure Challenge to celebrate the Montreal Grand Prix with Daniel Ricciardo, Tom Brady and Didier Drogba

MONTREAL, May 28, 2016 /CNW Telbec/ - On the eve of the Montreal Grand Prix, TAG Heuer will host the #DontCrackUnderPressure Challenge with Red Bull Racing Formula One driver, Daniel Ricciardo, New England Patriots quarterback, Tom Brady and Montreal Impact forward, Didier Drogba. The venerable athletes will gather in Montreal to celebrate TAG Heuer's partnership with Red Bull Racing ahead of the competition on Sunday.

The event will take place at Victoria Square outside of the W Hotel, where the park will be transformed with astroturf into a football field, complete with a TAG Heuer goal post. Spectators are encouraged to stop by and try their luck at scoring goals beginning at 6:30 pm before the event starts. Famed quarterback Tom Brady will be the first to undertake the challenge, and set the benchmark for the number of goals scored within a minute. Daniel Ricciardo and Didier Drogba will strive to beat Brady's record in less than three minutes. Each successful goal raises $1,000 for Sainte-Justine Hospital in Montreal. Though auto racing, football and soccer each require different technical skills, Ricciardo, Brady and Drogba each share the qualities of determination, strength and a commitment to excellence that endears them to fans and ensures they #Don'tCrackUnderPressure.

Each athlete will wear one of TAG Heuer's special edition watches to celebrate the brand's longstanding connection to racing. Ricciardo and Drogba will sport the TAG Heuer Red Bull Racing Formula One limited edition watch, a chronograph created by the Swiss masters of the movement to commemorate the brand's partnership with Red Bull Racing. The limited edition was created in the spirit of TAG Heuer's signature Formula One series, yielding a high performance watch inspired by automotive technology. The watch boasts a tachymeter, three white counters, (a running second counter, a minute chronograph counter and a 1/10th of a second and hour chronograph counter), indexes with luminescent markers and a caseback with special "Red Bull Racing" decoration. The watch is available with a steel bracelet or a blue textile strap with red stitching inspired by the racing belt.

Tom Brady will wear the reissue of the Monza, a numbered edition heritage chronograph that was designed by Jack Heuer in 1976 to celebrate Niki Lauda's first world championship title. The Calibre 17 timepiece comprises a titanium case with a black dial, complete with "Monza" printed and the vintage Heuer logo. The dial also includes a minute chronograph counter and a running second counter, as well as vintage SNL hour markers and luminescent hour and minute markers. The Monza also features printed tachymeter and pulsometer scales on the flange and the vintage Heuer logo and the engraved number of the issue are printed on the caseback. The watch bracelet is a black perforated calfskin leather strap, inspired by vintage steering wheels, and has a black titanium clasp.

Who: Tom Brady, Daniel Ricciardo, Didier Drogba
What: TAG Heuer Hosts #Don'tCrackUnderPressure Challenge to celebrate the Montreal Grand Prix
Where: Victoria Park, Montreal
When: Saturday June 11 from 7:30-8:30 pm

About TAG Heuer
TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer's unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Its partnerships (Red Bull Racing F1 Team' Team, German Football Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix...) and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng… all reflect common core values of mental strength, disruptive attitude and ambition. The brand's motto #DontCrackUnderPressure is far more than a command it is a mindset. TAG Heuer is part of the LVMH Group.


SOURCE Tag Heuer

Image with caption: "TAG Heuer hosts the #Don'tCrackUnderPressure Challenge to celebrate the Montreal Grand Prix with Daniel Ricciardo, Tom Brady and Didier Drogba (CNW Group/Tag Heuer)". Image available at: http://photos.newswire.ca/images/download/20160528_C7087_PHOTO_EN_701632.jpg

Image with caption: "Logo: Tag Heuer (CNW Group/Tag Heuer)". Image available at: http://photos.newswire.ca/images/download/20160528_C7087_PHOTO_EN_701638.jpg

For further information: TAG Heuer USA, Paul Wilmot Communications, Drew Johnson, djohnson@paulwilmot.com, Tel. 212.206.7447

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